Sofia Zab work email
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Global CMO and founding executive team member of PalmPay. We develop mobile financial services for Africa and aim to reach 100 million users within the next 3 years. Our strategic investors are Transsion, Africa's biggest smartphone manufacturer with 50% market share. Always looking for partners who share our mission to drive financial inclusion on the continent.Previously first Marketing hire and Director at Branch.co, an Andreessen Horowitz-funded mobile app lender that I helped to grow from pilot to 1m+ customers, establishing the customer growth strategy and all departmental processes and operations in 3 markets. Cut my teeth as the Head of Marketing at Rocket Internet's Jumia in Kenya where I managed marketing strategy and operations as we grew from an early stage startup to 12 people on the marketing team and a multi-million dollar annual marketing budget within a year - reaching the #1 spot on Alexa.Recognised by Forbes on their 30 under 30 list for Sokotext, a startup I co-founded which pioneered innovative fresh produce supply chains in Nairobi. Member of the Global Shapers community.Keywords: Emerging markets, FinTech, Strategy, Brand, Partnerships, Business Development, Growth Hacking, Performance Marketing, Mobile Marketing, Online Acquisition, Lean Startup, ATL, OOH, CRO, CRM, PPC, Marketing Analytics, Marketing Operations, SQL, BI.
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Founding CmoPalmpayDubai, Ae
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CmoPalmpay Apr 2021 - PresentLagos, NgWe're reaching 30 million users and 1.1 million mobile money agents and merchants as of Oct 2023.
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Global Head Of Commercial And MarketingPalmpay Aug 2019 - PresentLagos, Ng
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Founding Team Member / Head Of MarketingPalmpay Apr 2018 - PresentLagos, NgHelping to establish the company, contributing to overall company strategy and launch.Leading marketing strategy and operations globally - including brand, PR, growth.
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Limited PartnerRally Cap Ventures Sep 2020 - PresentSan Francisco, Ca, UsA global community of tech angels investing in an exclusive portfolio of early-stage emerging market funds and startups. -
Director Of Marketing (Global)Branch.Co Mar 2016 - Mar 2018San Francisco, California, UsPut into place a world-class, best practice marketing operation from scratch as the first marketing hire and leader of the function. Greatest reward was being able to help take a very early stage company to strong and consistent growth with country-wide brand recognition, culminating in a successful Series B raise.Grew the customer base from 10k to over 1 million in 2 years, maintaining low CPA and high retention. Responsible for overall strategy and execution of brand, PR, partnership, acquisition, and re-engagement activities across locations and channels. Managed introduction of the brand in Tanzania and Nigeria. Introduced and managed growth projections, budgeting, marketing org structure and technical infrastructure, processes. Hired and trained team.* Seed investors: Khosla Impact & Formation 8* Series A investors: Andreessen Horowitz* Series B investors: Trinity Ventures, IFC, CreditEase -
Co-FounderSokotext Jan 2013 - Nov 2016We help people living in the world's slums gain acccess to affordable food through the simple medium of sms. Sokotext is currently operating in Nairobi, Kenya (where we have reached break-even in 2015) and Colombia under the name Agruppa. Over $100k in grant funding raised to date.* Finalist of the Hult Prize, a $1m competition supported by Bill Clinton* 2014 Cohort of Startup Chile & Nailab Accelerators* Winner of PivotEast, East Africa's premier mobile pitching competition* Awarded Forbes 30 under 30 recognition in January 2016
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Head Of Growth (Acquired By Timeout)Yplan Jul 2015 - Mar 2016London, GbYPlan empowers you to Live Your City by helping you find the best events to go to on web & mobile. Installed on 30% of London's iPhones & winner of numerous awards including Europe's Fastest Growing Tech Startup (TheNextWeb 2015) & Hottest Global Startup Of The Year (Forbes, 2013)* Worked with marketing & cross-functional West End Theatre teams to meet & exceed company targets* Managed $1m+ annual budget, accountability for all acquisition metrics, budgets & projections* Grew company revenue 3x in 6 months through online marketing, conversion rate optimisation & streamlined operations* Tested & scaled from scratch: Adwords, paid social, display, programmatic, retargeting* Re-aligned focus of unpaid channels (social media, CRM) to support commercial objectives* Worked together with engineers & data scientists to implement tracking infrastructure & automation systems -
Head Of MarketingJumia Group Nov 2014 - Jul 2015Ikeja , Lagos, Ng* Led marketing strategy and execution in Kenya, reporting to the CEO* Company revenue increased 10x in 12 months, reached #1 most visited website in Kenya on Alexa.com* Oversaw €1m+ annual budget* Managed 9 direct reports & coordinated central HQ channel owners & media agencies* Built brand's integrated marketing presence across online & offline channels, PR, partnerships & sponsorships* Media planning & buying on TV, Radio & OOH* Managed major brand partnerships (including Microsoft, L'Oreal)* Project managed company-wide calendar campaigns (eg Black Friday, #JumiaMobileWeek)* Understood every channel under my supervision to improve performance, personally running campaigns when needed - eg increased Facebook ads conversion rates 8x, revamped newsletter* Introduced new channels including: affiliate scheme, referral scheme, influencers, blog, Twitter ads* Built actionable marketing dashboards to monitor and improve performance* Conceptualised and introduced Jumia Mobile Trends report which is still being produced and released annually -
Marketplace ManagerJumia Group Jul 2014 - Oct 2014Ikeja , Lagos, NgJumia is Africa's biggest eCommerce retailer.* Building department and team from scratch* Growing Marketplace from 0.4% of company's monthly revenue to 17% of revenue and 30% of profit contribution within 2 months* Onboarding and managing the accounts of 120 sellers, while balancing ambitious commercial and operational KPIs* Coordinating the sourcing and fulfilment of orders* Hiring and training 9 employees* Developing and implementing processes, dashboards and scorecards* Marketplace has been so successful that it will be reintegrated into the main business. Leading the transition with end to end process design, hiring and training.
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Product Marketing Manager, DriftrockDriftrock Oct 2013 - Jul 2014London, GbDriftrock is a Forward Partners portfolio company. We help brands get more customers for cheaper with powerful social media advertising tools.- Product strategy, specification and prioritisation of new functionality, customer development- Brand and direct response marketing through owned (social media, blog) and paid online channels (Facebook, Twitter & Linkedin ads).- Managing social media advertising spend of several clients including Lostmyname and BorrowMyDoggy- Business development, sales -
Consultant: Inbound MarketingOn Device Research Jun 2013 - Jun 2013London, London, GbWe help companies understand consumer opinion and boost their business through mobile phone surveys. We have large panels in 33 markets. Ansr.io is part of On Device Research and is a Passion Capital portfolio company. -
Consultant: Social Performance ManagementFive Talents Uk Limited Mar 2013 - May 2013Social performance management is the processes and tools that an organization use to translate social goals into practice. -
2012/13 Iccl-Io Research Fellow (Innovation Co-Creation Lab)London School Of Economics Sep 2012 - Mar 2013London, GbThe LSE Innovation Co-Creation Lab is a partnership between leading academics, NGOs, social entrepreneurs and companies seeking to reduce poverty and promote basic human freedoms through successful business model innovation.- Conducting research on frameworks to assess social impact in terms of outcomes and not just outputs. - Focus on poverty alleviation and empowerment, using case studies from the health, microfinance and mobile phone sectors. -
InternAshoka Sep 2011 - Jun 2012Arlington, Virginia, UsAshoka is a global organization that identifies and invests in leading social entrepreneurs.- Supporting visiting international Fellows with market research, sector reports, logistics- Building links between Ashoka and UK universities- Organising and attending events -
Consultant: MarketingGreen City Biodiesel Jun 2011 - Sep 2011Ein Hamifratz, Israel, IlGreen City aims to turn waste liabilities into energy assets by replacing chemicals used in the production of biodiesel with ultra-efficient enzymes, using proprietary processor technology.- Shaping strategy, leading and conducting market research, coordinating presence at industry events and setting up individual and B2B meetings- Liaising with leads, prospects and partners in business and government- Development and creation of public relations materials and activities -
Consultant: Loan Product DevelopmentEclof Ghana Microfinance Jun 2010 - Aug 2010- designing a new agricultural loan product with few precedents in the country based on interviews with over 200 current and potential clients from three areas of the country and extensive desk research- initiating new relationships with potential partners
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InternThe Sunday Times Dec 2008 - Jan 2010- Completed 3 internships in the Home News section, the longest of which lasted 3 weeks.- Conducted background research, interviews on the phone and in person and drafted articles with 2-3 bylines attributed to me during each stint -
InternGrameen Bank Jun 2009 - Jul 2009- Conducted a research project on the organisation with an emphasis on social business- Worked at headquarters and conducted fieldwork in villages, including interviews with senior management and clients- Attended 10 day conference with Grameen partners and Muhammad Yunus
Sofia Zab Skills
Sofia Zab Education Details
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The London School Of Economics And Political Science (Lse)International Relations -
Tsinghua UniversityChinese Language
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Rugby SchoolA-Levels
Frequently Asked Questions about Sofia Zab
What company does Sofia Zab work for?
Sofia Zab works for Palmpay
What is Sofia Zab's role at the current company?
Sofia Zab's current role is Founding CMO.
What is Sofia Zab's email address?
Sofia Zab's email address is so****@****anch.co
What is Sofia Zab's direct phone number?
Sofia Zab's direct phone number is +2547910*****
What schools did Sofia Zab attend?
Sofia Zab attended The London School Of Economics And Political Science (Lse), Tsinghua University, Rugby School.
What are some of Sofia Zab's interests?
Sofia Zab has interest in Seedcamp, Product Marketing, Marketplaces, Social Media, Hackfwd, Lean Startups, Social Venture, Social Innovation, Startup Weekend, Sandbox.
What skills is Sofia Zab known for?
Sofia Zab has skills like Start Ups, Strategy, Emerging Markets, Marketing, Online Marketing, Product Management, User Experience, Agile Methodologies, Public Relations, Project Management, Business Planning, Social Media.
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