Sofie Bech

Sofie Bech Email and Phone Number

Dedicated user experience expert - Free agent optimizing communication +45.2819 3000 @
Sofie Bech's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Sofie Bech's Contact Details

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About Sofie Bech

Usability and user centered design has always been a central part of my professional life. I have worked with lots of qualitative methods in the 20 years as a user experience professional. 12 years ago i fell in love with eye tracking and use this to create even greater value in user testing. I'm not afraid to moderate existing methods to match the assignment, budgets and desired output.The focus of my work is and will always be to find the perfect way to reach the results that give a project value.I believe that business should be based on knowledge - and I know how we acquire knowledge for success.Specialties: Usability testing, eye tracking, qualitative methods, collaborative UX, focus groups, workshops, information architecture ...

Sofie Bech's Current Company Details
sobeUX

Sobeux

Dedicated user experience expert - Free agent optimizing communication +45.2819 3000
Sofie Bech Work Experience Details
  • Sobeux
    User Experience Expert & Founder
    Sobeux Apr 2018 - Present
    Copenhagen
  • Eyereply
    Founder
    Eyereply Jan 2013 - Mar 2018
    Copenhagen Area, Denmark
    EyeReply is a research agency specialized in eye tracking and emerging technologies and methodologies within consumer insight and shopper research. EyeReply's main areas lies within evaluation and optimization of visual communication and user experience. EyeReply has extensive know-how within the consumer understanding areas of emotions, visual attention, buying behavior, decision making, quality perception, user experience among others.EyeReply develops and applies state-of-the-art consumer insight technologies to benefit and advance research within consumer understanding and thereby help their clients to make better decisions, avoid obstacles and reach their goals. EyeReply provides actionable insights on brands, products, websites, apps, packaging, in-store, retail, marketing and advertising.
  • Eyefact
    Partner & Client Director
    Eyefact Mar 2012 - Dec 2012
    Copenhagen Area, Denmark
  • Ebita Aps
    Research Manager
    Ebita Aps Dec 2009 - Feb 2012
    Research ansvarlig i Ebita med fokus på kvalitative metoder. Herunder Brugertest med eyetracking, fokusgrupper, workshops, etc. Fokuseret metodeudvikling ift. kvalitativ metode i web processer.Kunde-eksempler: Forbrugerstyrelsen, DR, Udenrigsministeriet, Codan, Danske Bank, BoConcept, Berlingske Media.Arbejde med websites og mobile-applikationer.
  • Black Box Global Research
    Senior Research Executive
    Black Box Global Research Nov 2008 - Dec 2009
    Senior usability ekspert. Intensivt arbejde med kvalitative metoder - brugertest med eyetracking, fokusgrupper, dybdeinterviews, informationsarkitektur. Globalt fokus og udførsel af test i Europa.Kunde-eksempler: Codan, Vestas, Bibliotek og Medier, Ferrosan, Linak, DRLedelsesansvar og styring af daglige aktiviteter.
  • K67
    Partner
    K67 Oct 2007 - Dec 2009
    Software salg på globalt plan. Ansvarlig for website, salgsaktiviteter og udvikling af produkter
  • Advice Digital
    Digital Rådgiver - Brugervenlighed
    Advice Digital Dec 2004 - Sep 2007
    Senior rådgiver med speciale i brugervenlighed. Fokus på integration af brugercentreret design i Advice Digitals processer.Ansvarlig for brugertest - kvalitative og kvantitative. Fokusgrupper, tænke-højt-test, kortsortering for informationsarkitektur.Frontend projektleder på bl.a. Forsikringsguiden.dk, LD.dk og Medicinpriser.dkKunde-eksempler: Erhvervs og byggestyrelsen, Forsikring og Pension, Lægemiddelstyrelsen, PBS, Beskæftigelsesministeriet, Shell.
  • Grey Digital
    Brugervenlighedskonsulent
    Grey Digital 2002 - 2004
    Brugervenlighedskonsulent i super-team bestående af Jakob Hancke, Thomas Visby Snitker og Elisabeth Landbo
  • Danmarks Radio
    User Experience Assistant
    Danmarks Radio Nov 2000 - May 2002
    Ansat i pilotprojekt der skulle integrere brugervenlighed som en fast del af alle udviklingsprocesser i Danmarks Radio. Ansat under udviklingsafdelingen.

Sofie Bech Skills

Usability User Interface Design User Experience Usability Testing Usability Design Online Sales Online Communications Eye Tracking Brugertest Information Architecture Usability Engineering Focus Groups Sales Qualitative Research Online Marketing Interaction Design Concept Development User Centered Design Consumer Behaviour Customer Insight Digital Strategy Market Research Human Computer Interaction User Experience Design Service Design User Research Persona Web Analytics Ethnography Web Project Management User Interface Marketing Communications Team Management

Frequently Asked Questions about Sofie Bech

What company does Sofie Bech work for?

Sofie Bech works for Sobeux

What is Sofie Bech's role at the current company?

Sofie Bech's current role is Dedicated user experience expert - Free agent optimizing communication +45.2819 3000.

What is Sofie Bech's email address?

Sofie Bech's email address is so****@****ail.com

What is Sofie Bech's direct phone number?

Sofie Bech's direct phone number is +45 22 35 *****

What skills is Sofie Bech known for?

Sofie Bech has skills like Usability, User Interface Design, User Experience, Usability Testing, Usability Design, Online Sales, Online Communications, Eye Tracking, Brugertest, Information Architecture, Usability Engineering, Focus Groups.

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