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Usability and user centered design has always been a central part of my professional life. I have worked with lots of qualitative methods in the 20 years as a user experience professional. 12 years ago i fell in love with eye tracking and use this to create even greater value in user testing. I'm not afraid to moderate existing methods to match the assignment, budgets and desired output.The focus of my work is and will always be to find the perfect way to reach the results that give a project value.I believe that business should be based on knowledge - and I know how we acquire knowledge for success.Specialties: Usability testing, eye tracking, qualitative methods, collaborative UX, focus groups, workshops, information architecture ...
Sobeux
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User Experience Expert & FounderSobeux Apr 2018 - PresentCopenhagen
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FounderEyereply Jan 2013 - Mar 2018Copenhagen Area, DenmarkEyeReply is a research agency specialized in eye tracking and emerging technologies and methodologies within consumer insight and shopper research. EyeReply's main areas lies within evaluation and optimization of visual communication and user experience. EyeReply has extensive know-how within the consumer understanding areas of emotions, visual attention, buying behavior, decision making, quality perception, user experience among others.EyeReply develops and applies state-of-the-art consumer insight technologies to benefit and advance research within consumer understanding and thereby help their clients to make better decisions, avoid obstacles and reach their goals. EyeReply provides actionable insights on brands, products, websites, apps, packaging, in-store, retail, marketing and advertising. -
Partner & Client DirectorEyefact Mar 2012 - Dec 2012Copenhagen Area, Denmark
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Research ManagerEbita Aps Dec 2009 - Feb 2012Research ansvarlig i Ebita med fokus på kvalitative metoder. Herunder Brugertest med eyetracking, fokusgrupper, workshops, etc. Fokuseret metodeudvikling ift. kvalitativ metode i web processer.Kunde-eksempler: Forbrugerstyrelsen, DR, Udenrigsministeriet, Codan, Danske Bank, BoConcept, Berlingske Media.Arbejde med websites og mobile-applikationer.
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Senior Research ExecutiveBlack Box Global Research Nov 2008 - Dec 2009Senior usability ekspert. Intensivt arbejde med kvalitative metoder - brugertest med eyetracking, fokusgrupper, dybdeinterviews, informationsarkitektur. Globalt fokus og udførsel af test i Europa.Kunde-eksempler: Codan, Vestas, Bibliotek og Medier, Ferrosan, Linak, DRLedelsesansvar og styring af daglige aktiviteter. -
PartnerK67 Oct 2007 - Dec 2009Software salg på globalt plan. Ansvarlig for website, salgsaktiviteter og udvikling af produkter
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Digital Rådgiver - BrugervenlighedAdvice Digital Dec 2004 - Sep 2007Senior rådgiver med speciale i brugervenlighed. Fokus på integration af brugercentreret design i Advice Digitals processer.Ansvarlig for brugertest - kvalitative og kvantitative. Fokusgrupper, tænke-højt-test, kortsortering for informationsarkitektur.Frontend projektleder på bl.a. Forsikringsguiden.dk, LD.dk og Medicinpriser.dkKunde-eksempler: Erhvervs og byggestyrelsen, Forsikring og Pension, Lægemiddelstyrelsen, PBS, Beskæftigelsesministeriet, Shell.
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BrugervenlighedskonsulentGrey Digital 2002 - 2004Brugervenlighedskonsulent i super-team bestående af Jakob Hancke, Thomas Visby Snitker og Elisabeth Landbo
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User Experience AssistantDanmarks Radio Nov 2000 - May 2002Ansat i pilotprojekt der skulle integrere brugervenlighed som en fast del af alle udviklingsprocesser i Danmarks Radio. Ansat under udviklingsafdelingen.
Sofie Bech Skills
Frequently Asked Questions about Sofie Bech
What company does Sofie Bech work for?
Sofie Bech works for Sobeux
What is Sofie Bech's role at the current company?
Sofie Bech's current role is Dedicated user experience expert - Free agent optimizing communication +45.2819 3000.
What is Sofie Bech's email address?
Sofie Bech's email address is so****@****ail.com
What is Sofie Bech's direct phone number?
Sofie Bech's direct phone number is +45 22 35 *****
What skills is Sofie Bech known for?
Sofie Bech has skills like Usability, User Interface Design, User Experience, Usability Testing, Usability Design, Online Sales, Online Communications, Eye Tracking, Brugertest, Information Architecture, Usability Engineering, Focus Groups.
Not the Sofie Bech you were looking for?
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Sofie Bech
Kandidat I Digital Transformation Med Speciale I Procesoptimering Og Erfaringen Indenfor Marketing, Udvikling Og HjemmesiderRoskilde -
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Sofie Bech
Copenhagen -
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