Sofie Ekberg Email & Phone Number

Gothenburg

I am part of the marketing department in Cochlear Nordic in Gothenburg, Sweden.Cochlear help people hear and be heard. They innovate and bring to market a range of implantable hearing solutions that deliver a lifetime of hearing outcomes.Key Responsibilities - Project leader for the Cochlear Family members program in the Nordics including campaigns, communications, events and collateral- Responsible for the Nordic Social Media campaigns and the Swedish Facebook page- Event specialist for all internal Nordic events, external events in Sweden and support the other Nordic countries- Develop event materials to increase awareness of Cochlear - Manage education and event website implementation and coordination

Gothenburg, Vastra Gotaland County, Sweden

Key Responsibilities - Project leader for the Cochlear Family members program in the Nordics including campaigns, communications, events and collateral- Responsible for the Nordic Social Media campaigns and the Swedish Facebook page- Event specialist for all internal Nordic events, external events in Sweden and support the other Nordic countries- Develop event materials to increase awareness of Cochlear - Manage education and event website implementation and coordination

Gothenburg, Vastra Gotaland County, Sweden

Key Responsibilities- Event specialist for all internal Nordic events, external events in Sweden and support the other Nordic countries- Develop event materials to increase awareness of Cochlear - Manage education and event website implementation and coordination

Sydney, Australia

Diabetes NSW are Australia’s largest member-based non-profit organisation dedicated to people living with or at risk of diabetes. Key Responsibilities • Coordinate the yearly events calendar for the National Diabetes Services Scheme (NDSS) members in NSW• Coordinate the annual Live your Life Consumer Expo • Coordinate the annual Diabetes Update Day for Health Professionals• Direct Marketing with the purpose to increase registrants and raise awareness of the events Key Achievements• Coordinated the first Live you Life Consumer Expo for 500+ delegates in July 2015. Managed the education sessions split up in two rooms with external and internal speakers with full day programs. • Managed the first DiaBuddies Day, September 2015, in Dubbo for 95 delegates with focus on families with kids living with type 1 diabetes. Onsite manager and coordinator for all delegates, suppliers, volunteers, staff and media. • Coordinated the Diabetes Update Day for 450+ Health Professionals in October 2015. Managed a full day of educational sessions with external speakers. Developed an online webcast of the event to offer Health Professionals that were unable to attend the day an opportunity to access the education sessions.

Sydney, Australia

Non-Emergency Patient Transport (NEPT) is a department within HealthShare NSW. In May 2014, NEPT centralised all patient transport bookings in NSW to the Greeter Metropolitan Booking Hub (GMBH) in Parramatta. NEPT performs an average of 800 patient transports a day within the Greater Metropolitan area in NSW.Key Responsibilities• Manage the yearly events calendar • Management of budget, venue and catering booking and coordination of events, workshops and conferences • Research, write and edit communications collateral such as newsletters, website content, brochures content and layout• Provide excellent customer service to internal and external stakeholders • Support the NEPT State Team with Day-to-Day Management assignments• Executive Assistant for the State Manager, NEPTKey Achievements• Coordinated internal and external events and workshops; event highlights are, Launch of the Greeter Metropolitan Booking Hub (GMBH), Plan the official opening of the GMBH presented by Ms Jillian Skinner, the Minister of Health, Finance and Operational Workshops with internal and external stakeholders at the GMBH • Developed content and layout for communications collateral; FAQ, fact sheets, internal training material and brochures for both internal distribution and publish on the website which resulted in a clear communications with stakeholders and patients• Developed a finance and administration process for NEPT´s transition from NSW Ministry of Health to HealthShare NSW on 1 July 2014• Responsible for an Executive Assistant during one month to support NEPT during the launch of the GMBH and the transition to HealthShare• A consistent high attention to detail and time management with all management assignments

Sydney, Australia

Bellridge is a private IT solutions company based in North Sydney.Key Responsibilities• Develop a marketing strategy • Management of the yearly events calendar • Increase Bellridge’s B2B brand awareness on the Australian market• Develop and maintain strong relationships with suppliers and stakeholders• Research, write and edit communications collateral such as newsletters, website content, brochures content and layoutKey Achievements• Developed a marketing strategy and expanding Bellridge’s brand via marketing channels using end-to-end campaigns both online via DM, eDM, social media and offline via traditional advertising and event management and as a result the company experienced an increase of traffic and clicks on websites and landing pages• Coordinated Bellridge’s stand setup and marketing activities due their involvement in a large industry expo with the goal to generate more leads • Developed a new graphic profile to generate a consistent layout and communication though all marketing activities• Established strong relationships with suppliers and media agencies that benefited the organisation through good advertising and marketing strategy deals

Partille, Sweden

Milleteknik is a manufacturing company in the power supply industry based in Partille, Sweden.From Sept 2012 to May 2013, I was on secondment studying for my master’s in Management for growing enterprises and undertaking a trainee role at Nowa Kommunikation.Key Responsibilities• Develop the content and layout for all marketing collateral• Coordinate all internal and external communications channelsKey Achievements• Developed a new graphic profile and created new marketing materials for all Milleteknik’s products• Executed an extensive marketing and competitive analysis on the European market for future market investments

Gothenburg, Sweden

Whilst completing my master’s degree I undertook a role as marketing and management consultant at Nowa Kommunikation that is a communication agency based in Sweden and Norway.Key Responsibilities• A business development project where I researched and analysed how Nowa Kommunikation’s business model could advance through a franchise business model• Analyse and develop management strategies to enable how Nowa Kommunikation could increase and improve innovation, strategy, business development and global environmentKey Achievements• Developed a management strategy of how Nowa Kommunikation’s business model could progress through franchise and their intention is to implement this strategy in 2014-15• Through extensive research on Nowa Kommunikation’s performance management (which resulted in my master’s thesis) the conclusion is that for the company to grow they need to implement a structured performance management process, which I developed as a model that is adapted for all SME companies• Established a financial and management analysis over Nowa Kommunikation’s operation• Supported the media team with conducted research, recommendations and creative ideas

Partille, Sweden

Milleteknik is a manufacturing company in the power supply industry based in Partille, Sweden.From Sept 2012 to May 2013, I was on secondment studying for my master’s in Management for growing enterprises and undertaking a trainee role at Nowa Kommunikation.Key Responsibilities• Develop a marketing strategy and a yearly events calendar • Management of budget, venue & catering booking and coordination of events• Management of the yearly marketing and events budget• Increase Milleteknik’s B2B brand awareness in the Swedish market • Research, write and edit communications collateral such as newsletters, website content, brochures content and layout• Coordinate all internal and external communications channels• Day-to-day management of administration, finance and inside sales• Develop and maintain strong relationships with customers, suppliers and stakeholdersKey Achievements• Increased Milleteknik’s B2B brand awareness by 4,3 % on the Swedish market via coordinating expo’s, advertising and social media activities• Developed a marketing strategy for Milleteknik and through marketing activities the company increased its customer base and found a new segment to target; building consultants• Coordinated the end-to-end involvement in all expo’s and internal and external events that increased the leads and sales for Milleteknik• Increased the unique visitors to Milleteknik’s website by 61% via optimising the landing pages and website which increased leads to the company• Produced a monthly newsletter where subscribes increased by 35 % whilst remaining quality• Streamlined the inside sales and administration from 2 FTE to one 60 % service by reducing head count whilst maintaining delivery and quality• Established strong relationships with suppliers and media that benefited the organisation through good advertising and marketing strategy deals• Executed an extensive marketing analysis on the European market for future market investments

Gothenburg, Sweden

As a consultant for Academic Work, I worked for several mid-large clients performing marketing and administrative tasks. Academic Work is a recruitment agency with a turnover of 210M per year and is located in Sweden, Norway, Denmark, Finland and Germany. Key Responsibilities • Administrate the release of a new internal software system at the IT department and update the customer information at the finance department at SKF• Manage an on-site marketing research for an electricity utility, Gothnet• Administrate the update of customer information at an IT business, Redpill Linpro• Administrate the booking of conference and hotel rooms for a local hotel re-opening of an international hotel chain, Scandic.Key Achievements • Verified high flexibility and strong relationships with customers and stakeholders • Worked independently and accomplished my assignments to a high standard • Always successfully delivered projects on time

Kuala Lumpur, Malaysia

During my studies for my bachelor degree in marketing I did an internship as a media planner at PHD in Kuala Lumpur for three months. PHD is a media and communications agency with 75 offices world wide that is built on a culture of leadership, creativity and innovation. Key Responsibilities• Research and analyse different customer needs for small and large projects• Participate in projects, brainstorm and develop ideas• Administrate small and large projectsKey Achievements• Developed a strong relationship with different media channels• Fast learner and good application of software and tool• Positive thinker, highly enthusiastic, high team spirited and pro-active• Always successfully deliver on time• Enhanced my pratical knowledge in media and marketing by participating in small and large projects

Master'S Degree In Economics, 60 Ects, Management Of Growing Enterprises, Management

Activities and Societies: Member of the marketing committee at the education management of growing enterprises. Where I was a key part.

Bachleor Degree In Marketing, 180 Ects, Marknadsföring

Activities and Societies: Project member of Eureka - the Economic Association of Halmstad University for the student dance, Engaged.