4Bc Afternoons Host
Current
Oct 2021 - Present
AeroLeads people directory · profile
Sofie Formica Email & Phone Number
4BC Afternoons Host
at
Nine
LinkedIn matched
✓ Verified July 2026
2 data sources
Profile completeness 86%
Current company
Role
4BC Afternoons Host
Location
Brisbane, Queensland, Australia
Company size
Who is Sofie Formica? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Sofie Formica is listed as 4BC Afternoons Host at Nine, a with 3207 employees, based in Brisbane, Queensland, Australia. AeroLeads shows a matched LinkedIn profile for Sofie Formica.
Sofie Formica previously worked as Founder/Managing Director at Travel Well Media and Director at Brisbane Economic Development Agency.
Company email context
Email format at Nine
This section adds company-level context without repeating Sofie Formica's masked contact details.
Nine
Review company-level records connected to Sofie Formica before choosing the right outreach path.
Profile bio
About Sofie Formica
Sofie Formica has been at the vanguard of mass media and communications globally over the last 30 years in a variety of roles as TV personality, producer, marketer and adviser.Sofie is a highly-sort MC and conference facilitator.For 12 years Sofie was host of The Great Day Out (aka The Great South East) (Seven Network), Co-Founder/Director of Media Potential (a boutique media and communications firm), Ambassador for Brisbane BMW, Ambassador Brisbane Racing Carnival, Channel Seven Sunshine Coast Marathon, Spokesperson, Master of Ceremonies and facilitator across corporate, philanthropic and government sectors. Sofie is a passionate advocate for personal and environmental well-being, and trusted voice for the Queensland Tourism Industry.
Listed skills include Presenter, Television, Broadcast Television, Broadcast Journalism, and 17 others.
Current workplace
Sofie Formica's current company
Company context helps verify the profile and gives searchers a useful next step.
Nine
16 roles · 38 years
Sofie Formica work experience
A career timeline built from the work history available for this profile.
Founder/Managing Director
Travel Well Media
Director
Eco/Sustainabilty Consumer Engagement
Host
National Product Review For Narta Www.Nationalproductreview.Com
Brand Ambassador
Jan 2020 - Jan 2021
Brand Ambassador
Mercedes-Benz Brisbane is pleased to welcome television personality, Sofie Formica, as the newly appointed Brand Ambassador for Queensland’s largest Mercedes-Benz dealership. Mercedes-Benz Brisbane is proud to welcome Sofie as the dealership’s first female Brand Ambassador, where she will represent the brand and dealership. “Sofie is a well-recognised and respected Queensland personality and we believe she is the perfect choice for our first female Brand Ambassador,” said Mercedes-Benz… Show more Mercedes-Benz Brisbane is pleased to welcome television personality, Sofie Formica, as the newly appointed Brand Ambassador for Queensland’s largest Mercedes-Benz dealership. Mercedes-Benz Brisbane is proud to welcome Sofie as the dealership’s first female Brand Ambassador, where she will represent the brand and dealership. “Sofie is a well-recognised and respected Queensland personality and we believe she is the perfect choice for our first female Brand Ambassador,” said Mercedes-Benz Brisbane Dealer Principal, Shane Parkins. “We are thrilled to have her on board.” Show less
Aug 2014 - Nov 2019
Brand Ambassador
2014 - Nov 2019
Television Presenter
Sofie has hosted a variety of television programs for the Seven Network.From Wombat, Saturday Disney and Now You See It to Great Outdoors, Tonight Live and The Main Event. She even popped up on Home and Away!
1989 - Dec 2018
Host Of "The Great Day Out"
May 2005 - Nov 2018
Advisory Board
University Of Queensland Diamantina Institute
The UQDI is one of four medical research institutes housed in the recently opened Translational Research Institute at the Princess Alexandra Hospital precinct. The UQDI is focussed on brain, blood and skin cancer as well as immunology and genomics research.
Feb 2013 - Feb 2016
Director
Media Potential understands the value of great communication, and more importantly, how to achieve it. Our media training and presentation workshops, offer a hands-on, practical approach by experienced, established consultants who work within the television industry and corporate training sector.Media Potential is also in the unique position of training our clients in an authentic media environment, under the lights of the Channel Seven television studios.
2010 - 2016
~6 yrs
Ambassador
Sunshine Coast Marathon 2014
Mar 2014 - Mar 2015
Ambassador Channel Seven Brisbane Racing Carnival
May 2010 - Feb 2014
Television Presenter
Sofie hosted "The Web" for CNet. A pop-culture magazine television program for the USA/Sci-Fi Networks.
1996 - 1999
~3 yrs
Television Presenter
1992 - 1994
~2 yrs
Team & coworkers
Colleagues at Nine
Other employees you can reach at nineentertainmentco.com.au. View company contacts for 3207 employees →
ST
Stephanie Trace
Colleague at NineGreater Adelaide Area, Australia
View →
SB
Suzy Byrne
Colleague at NineGreater Sydney Area, Australia
View →
AT
Aaron Thomas
Colleague at NineSydney, New South Wales, Australia
View →
GB
Georgia Boonen
Colleague at NineGreater Sydney Area, Australia
View →
MA
Mountfield, Alana
Colleague at NineGreater Sydney Area, Australia
View →
EL
Emma Lidgett
Colleague at NineGlen Iris, Victoria, Australia
View →
AB
Aidan Boehm
Colleague at NineVictoria, Australia
View →
JS
Joash Stuivenberg
Colleague at NineSydney, New South Wales, Australia
View →
DF
Darren Ford
Colleague at NineAtlanta Metropolitan Area, United States
View →
SA
Soman Aksar
Colleague at NineMelbourne, Victoria, Australia
View →
Stephanie Trace
Colleague at NineGreater Adelaide Area, Australia
View →
SB
Suzy Byrne
Colleague at NineGreater Sydney Area, Australia
View →
AT
Aaron Thomas
Colleague at NineSydney, New South Wales, Australia
View →
GB
Georgia Boonen
Colleague at NineGreater Sydney Area, Australia
View →
MA
Mountfield, Alana
Colleague at NineGreater Sydney Area, Australia
View →
EL
Emma Lidgett
Colleague at NineGlen Iris, Victoria, Australia
View →
AB
Aidan Boehm
Colleague at NineVictoria, Australia
View →
JS
Joash Stuivenberg
Colleague at NineSydney, New South Wales, Australia
View →
DF
Darren Ford
Colleague at NineAtlanta Metropolitan Area, United States
View →
SA
Soman Aksar
Colleague at NineMelbourne, Victoria, Australia
View →
FAQ
Frequently asked questions about Sofie Formica
Quick answers generated from the profile data available on this page.
What company does Sofie Formica work for?
Sofie Formica works for Nine.
What is Sofie Formica's role at Nine?
Sofie Formica is listed as 4BC Afternoons Host at Nine.
Where is Sofie Formica based?
Sofie Formica is based in Brisbane, Queensland, Australia while working with Nine.
What companies has Sofie Formica worked for?
Sofie Formica has worked for Nine, Travel Well Media, Brisbane Economic Development Agency, Ekko.World, and National Product Review For Narta Www.Nationalproductreview.Com.
Who are Sofie Formica's colleagues at Nine?
Sofie Formica's colleagues at Nine include Stephanie Trace, Suzy Byrne, Aaron Thomas, Georgia Boonen, and Mountfield, Alana.
How can I contact Sofie Formica?
You can use AeroLeads to view verified contact signals for Sofie Formica at Nine, including work email, phone, and LinkedIn data when available.
What skills is Sofie Formica known for?
Sofie Formica is listed with skills including Presenter, Television, Broadcast Television, Broadcast Journalism, Broadcast, Radio, Video Production, and Media Production.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Sofie Formica you were looking for.
View similar profiles