Sofie Jacobs Email & Phone Number

Rijmenam, Flemish Region, Belgium

Develop and implement marketing & communication stategies & plansSupport digital marketing activities, brand development, consumer engagement

Diegem

TENA, the market leader in incontinence, still carries a great taboo. Did you know that 1 out of 4 women (and men!) above the age of 40 suffer from incontinence? And did you know that often there is a solution (besides incontinence products), but most people are afraid to talk about it? Because of this, many people don't find their way to the right products. On top of that, we have a market that is under pressure from Private Label and other competitor brands that benefit from menstruation products that are not suited for incontinence.That is where my main task lies: breaking the taboo, informing & educating women & men, offering them a platform to ask questions, discuss, and open up to family and friends. In the end, they will find their way to TENA. The end goal for TENA is to increase penetration and link consumers to our brand as soon as possible, and then keep them, of course.How do we break the taboo?Create a media plan based on the provided marketing plans by the brand manager that fits their KPIs. Media plans consist of:- TV, digital activations on META & YouTube, contextual display, footfall activations, cinema, influencer marketing, print, editorials, out of home, product placement, etc.- Set up extensive sampling campaigns with media support (paid social & search)- Set up a Cash Back platform to generate trials- Loyalty campaign: Newsletters every 2 months + an onboarding flow for new entrants- SEA campaigns- Building a Facebook community for both TENA Women & MenTo realize the above tasks, I work closely with:- Media buying agencies- Digital activation specialists- Agencies & copywriters specialized in newsletters...This role is an international role with stakeholders across Europe. I'm responsible for the development of media plans in both Belgium & The Netherlands. Careful project & budget planning are my main strengths in this role.

Machelen Diegem, Vlaanderen, België

Brand Manager TENA, Health & Medical Solutions (Homecare & Institutions)During a period of 4 years, I was responsible for the leading brand in incontinence products: TENA. Besides breaking the taboo, my main role was to build and strengthen the brand in an OTC environment as well as within a tender portfolio for institutions. In-market activations needed to be carefully balanced with strong e-commerce players like Farmaline, but also with supermarkets and our own TENAshop.Main tasks:- Brand management: Build and localize a global brand according to global brand guidelines- Forecasting, product launches, reporting, follow-up on launches and product portfolio- Activations in pharmacies, TENAshop, hospitals, institutions, etc.- Answer tender questions, support the tender teams- Train & educate health care professionals and develop all materials for the different sales teams- Answer consumer questions and complaints- Presentations to local & international management (performance, best practices, etc.)- Be part of a local and European marketing team- Liaise with all different departments linked to the brand: sales, R&D, demand planning, global marketing, etc.- Budget planning- Work closely with many agencies that support the TENA brand

Eppegem

Sporadisch vrijwilliger bij Dierenasiel te Eppegem.

Londerzeel

- Sell out Analysis on a quartely basis - Brand protection & Brand Building - Field research & desk research on new market possibilities, NPD, competition,...- Responsible for all artwork creation, POS material- Coordination of Facebook page in cooperation with Kommaf (Social Media Agency)- Follow-up of product launches- Follow-up on consumer complaints- Coordination of GDPR-team- Support sales teams of Retail & Out of Home with presentations, field material, day 2 day questions etc..- Out of Home: supervision on artwork creation & POS Material

Ternat

* Follow up on daily sales of Pure Via (Sell- in data Cognos / PBIS)* Nielsen Analysis on different topics (competition, promo, WD, sales, trends,... on the total brand and per retailer / reference)* Preparation & presentation of the analytical part for Business reviews* Execution and follow-up on the marketing plan* Close contact with the sales reps & KAMs to keep track of issues, displays, POS material, promo,...* Coordination of artwork creation for packaging & POS material* Coordination of Facebook community management on Canderel & Pure Via* Responsible for the Instagram account on Pure Via* Handle daily consumer questions & complaints *Research to identify new business opportunities / NPD market research

Brussels Area, Belgium

Full responsibility on Calgon: * Product launches + follow up on existing products* Coordination of artworks + codes* Close contact with the sales teams on performance of several products & retailers* Analysis of trends & the water softener market via Nielsen Data (Sell out)* Analysis of Sell in data* Coordination of TV copies* Media AnalysisSupport on Air Wick: * Coordination of the Facebook campaign of V.I.Poo* Support on POS material* Support on Sell out analysis* Coordination of artworks & codes

Anderlecht

* Concerning product launches: Liaise with factory & other counties, communicate to sales, code creation, artwork creation* Link between marketing, sales, legal, regulatory & demand planning* Artwork creation in cooperation with different agencies* Translations & Copy of artworks, briefings, promo, TV commercials* Creation of Promo stickers & cases* Follow up on promotions

Vilvoorde

* Direct support to Product Marketing / Value Propositions Marketing * Link between Sales & Marketing* First line support to sales, indirect sales & clients* Responsible for Indirect Sales platform with regards to product launches & data management* Planning & organization of different trainings in relation to product management & launches* Internal communication with regards to product launches (TV, presentations, copy, mails,..)* Creation of monthly presentation of product launches & marketing events

Vilvoorde

*Responsible of data conversion of internal systems to new ERP systems (Oracle) which affect the whole business*Responsible for data accuracy of products*Data conversion to new Indirect Sales platform & management of this platform*Data input in Indirect Sales platform*Link between Sales, Marketing, logistics, data management & IT with regards to marketing needs of the new ERP system

Leuven, Belgium

StrategySupport the strategic team with field and desk research on several subjects.Thesis: Storytelling in supermarkets

Diegem

Strategy - Business Development, New MediaMain projects: Market research 4 P's of iPad & iPhone applications,Market research on the online presence of competitor's magazines in order to make recommendations on a new social media strategy for one of the magazines.

Intern at Sales & Marketing Main projects: Client satisfactory survey, Review product assortment, coordinating the development of a company movie, development of the company website together with a communication agency

Ma Advertising & Marketing

Bachelor, Advanced Business Management - Marketing Communicatie

Erasmus Programma

Bachelor, Bedrijfsmanagement - Marketing

Economie - Moderne Talen