Sofie Van De Velde Email & Phone Number

Ghent, Be

Anderlecht, Brussels Hoofdstedelijk Gewest, België

Selected as Candidate to The Prince Albert Fund, a leading non-profit organisation dedicated to helping young talented Belgian professionals acquire experience in conducting international projects.

Melbourne, Victoria, Australië

As a Prince Albert Fund graduate, I assisted the Immunology marketing team to further expand their omnichannel customer engagement and to support the promotion of current and new products.

Doktr is a brand new eHealth service of Proximus. Doktr makes it possible to have easy and safe videoconsultations between a GP and a patient. Download the app now!I'm responsible for the communication towards doctors and exploring B2B2C opportunities.

We enlarged our responsibility from Epic customers to all youth customers within Proximus (P&L accountability of €120 mio/250k customers). I empowered a multidisciplinary squad accountable for the 'Reconnection & NPS' of our youth customers with brand desire, NPS, customer experience and sustainability as main KPIs.

Responsible for the launch and go-to-market of a brand new sub brand targeted towards youth, called Proximus Epic. Next to designing and launching 3 mobile plans and 2 packs, we also built a fully differentiated and segmented approach towards youth. Next to a refreshing go-to-market plan with a new channel mix, a different visual identity and youth tone of voice; we developed our own digital customer journey with e.g. an Epic chatbot for acquisition and support and an Epic app to track usage and pay bills.Also in our way of working we were pioneers, being the first Agile squad of the company.

- First assignment: Digital Transformation within the customer operations department.Looking for improvement opportunities in all customer service areas, both digital and non-digital. Plus Virtual Agent and chat.- Second assignment: Go-to-market fiberThe complete marketing follow-up of the first 'Fiber To The Home' roll-out in Belgium.-Third assignment: partner managementAs a project manager I worked on the external contact center tender from the RFP launch until the final selection and the start of the transition period. I was responsible for the RFP selection criteria, the partner evaluation and ranking (quanti & quali), facilitating the core team discussions on open topics, the editing of the RFQ document, drafting the core team recommendation and the coordination of the transition phase.

In-depth research on how to increase the medication adherence of patients with diabetes, in a digital way.

Londen, Verenigd Koninkrijk

Marketing internship to gain some work experience between my two masters.Generated a marketing plan for Dermalex and facilitated the launch of Bronchostop.

Zomergem

In charge for the financial part of our youth movement. Accounting of all costs and revenues (membership fees, activities, events and the construction of a new building). Applying for grant opportunities and searching for sponsors.

Master Marketing Management, With Distinction

Master'S Degree, Toegepaste Economie (Applied Economics), With Distinction

Dissertation: the influence of health references in brand names, on perception, attitude and purchase intention

Master Marketing, Gestion

Exchange programme