Sofya Ivanova Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

• Designing Staples self-promo collateral including but not limited to flyers, eblasts, webbanners, stationery, power point slides, packaging, catalogues, signage and trend reports.• Designing custom high quality promotional products and collateral for Staples new andexisting clients mostly consisting of stationery and apparel and drinkware pieces.• Managing multiple brands’ promo designs by carefully studying and adapting to theirbranding guidelines including: RBC, TD, BMO, Bank National, Rogers, Fido, Coca-Cola,Manulife, Nissan, Caterpillar, Honda, Subaru, Bombardier etc.• Creating web content such as banner and buttons for customer Staples and clientsecommerce websites and optimizing images for web.• Maintaining and navigating design files archiving system (Media Bank and shared folders).• Applying deisgns to the manufacturer’s technical templates and packaging dielines.• Utilizing multiple fabric print/production techniques including laser imprint, 4 colourand full colour process imprint, heat transfer, true edge imprint, deboss, emboss, all overprinting, engraving and embroidery.• Producing realistic mock ups of products with custom art using photo manipulation.• Launching company’s ecomms /newsletters /eblasts using basic HTML and Oracle Responsys.• Transferring creative concept and design into French.

Toronto, Canada Area

• Creating visual concepts for library’s web and print promotional materials including posters,booklets, fliers, web banners and advertisements for newspapers and magazines.• Working under minimum supervision and self managing the project time lines appropriatelyto the due given date.• Working from creative briefs considering the constraints of cost and time specifiedfor the project, solving creative and communicative issues associated.• Scheduling and attending meetings with communication officers, managers and creativedirectors to rationalize design decisions and present finalized designs.• Working as part of a team with printers, communication officers, photographers,illustrators and other designers.

5120 Yonge Street

• Retrieving library materials from stacks• Sorting and reshelving library materials keeping shelves in a specific order• Serving customers at the customer service desk, providing information about the library• Dealing with account problems, card expiries, registration and fine payments using the cash register