Sofía Hernández Rodríguez Email & Phone Number

Heredia, Costa Rica

-Close collaboration with stakeholders and internal customers ensuring exceptional customer service delivery.-Development and end-to-end execution of project management activities in the Careers area.-Coordinate the receipt and processing of requests for updates to Career-related web pages globally. Perform quality analysis to ensure the delivery of error-free and on-time deliverables, working closely with the team to maintain high standards of excellence.-Handle specialized… Show more -Close collaboration with stakeholders and internal customers ensuring exceptional customer service delivery.-Development and end-to-end execution of project management activities in the Careers area.-Coordinate the receipt and processing of requests for updates to Career-related web pages globally. Perform quality analysis to ensure the delivery of error-free and on-time deliverables, working closely with the team to maintain high standards of excellence.-Handle specialized tools such as Adobe Experience Manager, Service Now and AzureDevOps to optimize processes and improve operational efficiency in project execution. Show less

Costa Rica

-Led the digital portfolio account for Coca-Cola in Central America and the Caribbean.-Oversaw a multidisciplinary team of 30 members located across CAM, Panama, Colombia, and the Dominican Republic.-Organized teams and collaborated on strategy adaptation for each market.-Supervised quotations and identified opportunities for optimization.-Managed client relationships and ensured high-quality service delivery.-Proactively identify and capitalize on upselling opportunities to… Show more -Led the digital portfolio account for Coca-Cola in Central America and the Caribbean.-Oversaw a multidisciplinary team of 30 members located across CAM, Panama, Colombia, and the Dominican Republic.-Organized teams and collaborated on strategy adaptation for each market.-Supervised quotations and identified opportunities for optimization.-Managed client relationships and ensured high-quality service delivery.-Proactively identify and capitalize on upselling opportunities to maximize account growth and revenue streams. Show less

Costa Rica

-Managed accounts for recognized brands including Portafolio Inmobiliario, AR Holdings, Bacardí, Coors Light, Miller, DHL, Red Bull, Saprissa, Fresh Market, Rostipollos, and others, ensuring exceptional service delivery and client satisfaction.-Led a team of 8 account executives, providing guidance and support to drive performance and achieve targets.-Orchestrated Digital Marketing, Above-The-Line (ATL), and Below-The-Line (BTL) strategies, aligning with client objectives and industry… Show more -Managed accounts for recognized brands including Portafolio Inmobiliario, AR Holdings, Bacardí, Coors Light, Miller, DHL, Red Bull, Saprissa, Fresh Market, Rostipollos, and others, ensuring exceptional service delivery and client satisfaction.-Led a team of 8 account executives, providing guidance and support to drive performance and achieve targets.-Orchestrated Digital Marketing, Above-The-Line (ATL), and Below-The-Line (BTL) strategies, aligning with client objectives and industry trends.-Proactively engaged potential customers, leveraging strategic approaches to foster new business relationships and expand the client portfolio.-Identified and capitalized on upselling opportunities, driving revenue growth and maximizing client value. Show less

Escazú

-Account Director for multinational company Griffith Foods, Quiznos, Smash Burger, Teriyaki and other brands. -Orchestrated the implementation of project management tools to enhance efficiency and workflow.-Managed comprehensive Digital Marketing strategies as well as ATL and BTL initiatives to maximize brand visibility and impact.

Heredia, Costa Rica

-Responsible for two major accounts: Lanco LATAM and the Caribbean, and PFIZER CAM and the Caribbean.-Supervised content across all social media platforms, ensuring alignment with brand guidelines and objectives.-Developed annual budget projections, optimizing resource allocation and financial planning.-Formulated and executed comprehensive marketing strategies to enhance brand visibility and achieve business objectives.-Tracked Key Performance Indicators (KPIs) to measure… Show more -Responsible for two major accounts: Lanco LATAM and the Caribbean, and PFIZER CAM and the Caribbean.-Supervised content across all social media platforms, ensuring alignment with brand guidelines and objectives.-Developed annual budget projections, optimizing resource allocation and financial planning.-Formulated and executed comprehensive marketing strategies to enhance brand visibility and achieve business objectives.-Tracked Key Performance Indicators (KPIs) to measure campaign effectiveness and guide strategic decision-making. Show less

Escazú

-Managed key accounts including Toyota, Fiat, Alfa Romeo, Ducati, Vespa, Costa Elena, Hacienda Pinilla, and numerous real estate projects.-Content creation and social media monitoring efforts, ensuring brand consistency and engagement across platforms.-Developed and executed tailored marketing strategies to drive brand awareness, customer acquisition, and retention.

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Relaciones Públicas