Sofía Paredes Email & Phone Number

Guatemala

Socio Fundador

Guatemala

• Developed and implemented the marketing plan including overall activities, social and digital media and investment. • Created an monitored sales KPIs, giving Management monthly feedback reports for better strategic decision making.• Worked hand in hand with the Creative Agency to develop brand book and guidelines.• Developed of services portfolio, giving a clear overview to sales team of our product offerings.

Guatemala

• Created the marketing and sales plan for the launch of the new offie space development project.• Increased sales by 75% quartely by resturucturing procesees and improving customer service.• Created a process to assist current and potential constumers inquiries about the poject.• Created sales report for the Board of Directors, making the decision process more agile.• Coordinated onboarding process for external Real Estate agents.

Guatemala

• Increased sales team from 2 to 15 agents, supporting consistent sales growth. • Increased sales by 55% over a 12-month period.• Created onboarding process to train new sales associates.• Created a neworking system with the main real estate developers in Guatemala.• Planned and activated advertising campaigns in social media with the objective of getting listings, atract buyers and enlist new sales associates with the resulting in the overall increase of sales, team and properties portfolio.

Guatemala

• Created a client support system for leasing and buying of properties.• Increased the number of obtained listings from individuals and developers by 7%. • Created quarterly sales plan, achieving sales goals.

Guatemala

• Worked alongside creative agency to conceptualized and launched rebranding campaigns.• Coordinated and supervised rebranding campaign with multiple internal departments. • Supervised social media, including approval process and guideline compliency. • Organized press conferencess for important marketing campaigns.• Created benchmarck reports to monitor competitors.

Guatemala

• Developed, implemented and supervised marketing plan for Guatemala, Nicaragua and Costa Rica.• Implemented marketing research program.• Lead re branding initiative, including image, slogan and communication. • Created a new customer value proposition and developed new brand book.• Developed strategies to generate and increase sales.

Guatemala

• Coordinated internal launch for new products and services.• Created communication process between the advertising and media agency for campaigns launched for ATL and BTL media.• Manage $2m Budget. • Elaborated agency briefs for ad campaign creation.

Guatemala

• Created ad campaigns for different business units: Tigo Money, Tigo Home, Tigo Mobil.• Coordinated proposal presentations to clients for digital apps, social and digital media.• Established a process to control and trace the requirements made to the agency on a weekly meeting between the advertising agency and customers.

Master Of Business Administration (Mba)

Licenciatura En Diseño Gráfico En Comunicación Y Publicidad, Diseño Gráfico Y Publicidad

Activities and Societies: Proyecto de Solidaridad 2004-2005: Orfanato Valle de los Ángeles Proyecto de Solidaridad 2006-2007: Voluntariado.

4 Semestre, Administración De Empresas