Senior Digital Marketing Specialist
Plan and implement social media, SEO, PPC, content marketing, and e-mail marketing strategies and campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals & plans (ROI and KPIs) regularly- Use analytics data to gain insights, identify trends and make strategic recommendations to improve campaigns performance (Google Analytics and Google Tag Manager)- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support- Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO- Manage email marketing programs, lists, imports, and permissions- Conduct landing page and email campaign tests- Ensure digital design is optimized for branding, impact, SEO, web development, etc.- Constantly be on the lookout for new social media sites, web technologies, and digital marketing trends, and implement these new technologies in campaign development.