• Analyze and prepare insight report of planned markets by visiting and meeting with distributors along with market intelligence surveys.• Prepare, update and present 5 years’ export strategic plan.• Exploring new business opportunities by identifying and developing distributors and customers in the targeted region.• Coordination with international clients and buyers for the settlement of business terms of investments, profit margins, payment methods, product selection, sales forecast and signing of agency agreement.• Forecasting and budgeting of each country according to business plan.• Develop marketing and launch plan for export markets including literatures and other promotional materials.• Visit export markets and liaison with sales and marketing teams to ensure implementation of marketing plans.• Develop product presentations and scientific literature.• Conduct training programs and product presentation for distribution and sales team.• Ensure on time stock availability and dispatches to each country.

 Identify and analyze customer needs as well as market segment dynamics as to develop, communicate and coordinate strategic plan, business plan, marketing plans and budget plan implementation in compliance with Sante strategies. Plan, prepare and propose product launches and deliver effective promotional materials which will aid in transferring communication objectives to target customers. Define, the marketing and sales objectives and allocates them to districts / individuals as to ensure objectives achievement for sales, profitability and growth in the short, medium and long term. To coordinate implementation of promotion plans for respective products lines, through Regional Sales Managers/Area Managers as to ensure timely and appropriate implementation and follow up of strategies and tactics. Ensure close support of the sales activities in the field. Organize, attend & follow up on presentations, round table meetings, panels, symposia and congresses.  Train the Sales Force to the highest level of knowledge on assigned product portfolio. Conduct field visits and maintain strong working relationships with customers and Key Opinion Leaders (KOLs). Responsible to manage promotion expenses and be responsible for allocating them to the districts / individuals. To establish strong relationships with opinion leaders and key external individuals, participating in clinical trials, medical congresses and other events, in order to keep product lines updated taking into account requirements from environment. Develop detailed analytic/competitive research and necessary tactical information to support strategic plans and programs for assigned product. Demonstrate an in-depth understanding of the competitive product marketplace and support the company in the identification of new product opportunities based on market demand and brand's strategic direction.

 Plan, prepare and propose product launches and deliver effective promotional materials which will aid in transferring communication objectives to target customers. To coordinate implementation of promotion plans for respective products lines, through Regional Sales Managers/Area Managers as to ensure timely and appropriate implementation and follow up of strategies and tactics. Ensure close support of the sales activities in the field. Organize, attend & follow up on presentations, round table meetings, panels, symposia and congresses.  Train the Sales Force to the highest level of knowledge on assigned product portfolio. Responsible to manage promotion expenses and be responsible for allocating them to the districts / individuals. To establish strong relationships with opinion leaders and key external individuals, participating in clinical trials, medical congresses and other events, in order to keep product lines updated taking into account requirements from environment. Develop detailed analytic/competitive research and necessary tactical information to support strategic plans and programs for assigned product. Demonstrate an in-depth understanding of the competitive product marketplace and support the company in the identification of new product opportunities based on market demand and brand's strategic direction.

Courses: Business Research Methods, Advertising, Brand Management, & Supply Chain Management

To plan, organize and control all marketing activities of allocated products to achieve products and company’s objectives. Ensure timely preparation and implementation of short & long term product strategies and plans as per the related locations to maximize market share of allocated products & also profitability of the company.Develop and recommend objective and promotional strategy for allocated products.Ensure the preparations and availability of the POS material well before time for timely dispatch to the desired locations.Prepare annual budget, forecast and promotional plans for allocated products including its month wise allocations for approval. Monitor plans / strategies vs. results through monthly sales performance reports and sales achievements. Develop and monitor history of sales trend of allocated productsDevelop innovative promotional literature and other promotional tools with the help of creative section as per ethical pharmaceutical promotional policy & Standard Operating Procedures. Ensure that agreed promotional plan is translated into a fully integrated and accepted campaign.Conduct market research in coordination with the location Field staff to determine doctor’s perception about the allocated products and develop strategies in accordance to fill the gap. Also keep an eye on competitor products and their activities and develop rebuttal as and when required.Based upon market analysis, propose new products and line extensions.

Serving as an effective intermediary between Client and Creative team.Transform campaign brief into work plan for the final product.Evaluating submission from all the departments against the brief.Responsible for all outputs on accounts.Ensuring that Clients’ requirements are met as per timelines.Managing the development of TVCs, OOHs and Print campaigns on Clients’ behalf.Strategically monitor brands, competition and market trends.

Serving as an effective intermediary between Client and Creative team.Transform campaign brief into work plan for the final product.Evaluating submission from all the departments against the brief.Responsible for all outputs on accounts.Ensuring that Clients’ requirements are met as per timelines.Managing the development of TVCs, OOHs and Print campaigns on Clients’ behalf.Strategically monitor brands, competition and market trends.

Assisting in developing Marketing plans of new and existing products. Assisted in Launching Travatan BAK (Benzalkonium Chloride) free including activities and POS. Prepared necessary literature and modified packaging components while planning to launch Multi-vitamin product ICaps in Pakistan.Managing promotional campaigns for 22 products including formulations like Travoprost, Moxifloxacin, Ciprofloxacin, Betaxolol Hydrochloride, Polyethylene Glycol etc.Managed a customer-centric promotional activity Travatan Gift Sight Program including roll out of activity and database management.Responsible for preparing Sales Analysis and Region overview reports.Responsible for preparing Targets allocation for regions.Analyzing online reporting of Sales representatives and Regional sales Managers including their Daily call reports, Weekly tour plans and Field visit reports etc.Working as Local Pharmacovigilance Representative and responsible for all vigilance activities at country level including Health & Safety issues. Trained Field force regarding Medical Safety Issues and Reporting. Responsible for designing local language components for new and existing products. Coordination with Head Office in Belgium for packaging components’ printing.Supporting and Maintaining records of promotional and marketing activities like Seminars, Symposia, Scientific programs and Live video conferences.Responsible for Promotional material/Sample allocation and distribution.Member of the Editorial Board of organization’s newsletter.Assisting relevant finance activities like incentive calculation etc.