VrLoud was born out of a passion for storytelling, innovation, and a deep understanding of the ever-evolving landscape of marketing. We embarked on this journey with one mission in mind - to help brands cut through the clutter and make a lasting impression on their audience.Services:Strategy & ResearchBrand IdentityDigital MarketingDesign & CreativeContent WritingEvent ManagementBrand Merchandise

- Managed a portfolio of 15+ projects including web apps, full-scale websites, and maintenance tasks- Coordinate activities across four diverse teams of up to 20 professionals, from developers and QA to compliance- Managing a portfolio of up to 10 clients from 5+ industries ensuring fulfillment of their requirements- Lead project scoping ensuring understanding of client requirements and managing backlog to prevent oversights- Standardized project notes template for meetings enhancing quality communication between the stakeholders- Engage in projects throughout their lifecycle ensuring a seamless client experience and project success rate of90% and above- Collaborate with the SnP department providing insights into project management challenges and processimprovements- Conduct daily scrums and weekly status update meetings with the internal and external stakeholders

Working as an intern for the Program Management and Marketing departments at Game Train was an enriching experience that allowed me to explore my professional interest & potential as an individual. Following remain some of the highlight features I worked on during my time there.- Participated in event management for Think Tank: an in-house session hosting Chairman P@SHA, industry leaders, and members from the US Consulate General Lahore- Designed 50+ visuals, in social media posts, banner images, brand guidelines, and corporate profile- Conceptualized and implemented a "5-day" social media filler-post series to increase brand engagement- Wrote social media captions and improved online query response rate by around 80%- Tested and provided feedback on technical interviews for creative design applicants- Participated in the student enrollment process for Game Train's Unity Game Development Program- Prepared P@SHA ICT Awards 2022 application & justification report for the 21st ITCN Asia event invite

The objective of this job for PakEx Solutions was to facilitate the brand with a comprehensive corporate identity restructuring and create an industry-standard website that effectively represents the brand on the global stage. Following are some of my key deliverables for this project:- Led corporate identity and web design projects from start to finish- Created 5+ logo and brand stationary concepts, and designed packaging- Designed the company's corporate book showcasing profile, 15+ products/services, and client portfolio- Developed a 5-page website with micro-interactions on Adobe XD

As a Creative Designer at Viral Signs, my role involved spearheading Brand Identity Development projects for our clients. I conducted design research, generated ideas that aligned with their brand characteristics, and created prototypes that simulated real-life brand interactions. Here are some of my key accomplishments:- Managed visual design projects for 5+ brands spanning fast food, electronics, news, and marketing industries- Designed mobile and web application UI proposals for Ecostar and Din News- Led design research and concept execution for Peri Peri Burgers & Shakes brand identity designing project- Created 30+ concepts and visuals for Peri Peri Burgers & Shakes, in logos, packaging, brand stationary, mobile app interfaces, and guidelines- Revamped the agency's corporate identity by redesigning brand stationery, providing brand guidelines, and creating concepts for business profile and website landing pages- Rebranded Lawn Lane Peri Peri Original, delivering 10+ visuals in logos, social media posts, and website landing pages- Contributed to 60+ design tasks collectively across various print and digital projects

As a Creative Designer, I was responsible for creating digital media content to promote our client's brands on social media. Guided by the SMM strategy, I conducted research to generate effective brand projection ideas. Resultantly, we were able to consistently publish engaging posts that effectively showcased our clients' products/services and boosted their online presence, driving an increase in traffic and revenue.Below are some of the key deliverables:- Created visual content for 4 brands in the fashion, grooming services, and marketing industries- Produced 30+ design concepts for social media posts, ad carousels, banners, and flex signage- Showcased products and an online store launch through social media publications