Sohail Shaikh Email & Phone Number

Pune, Mh, In

Mumbai, Maharashtra, India

Product Marketing Manager for Augnito, where I lead a comprehensive range of marketing initiatives that drive product awareness, customer engagement, and market expansion. My expertise spans across managing high-impact teams, executing strategic campaigns, and collaborating with leadership to break into new markets, particularly within the MEA region.Key Projects include:▸ Lead Performance Marketing efforts, guiding SEO strategies and paid campaigns that significantly boost lead generation and improve our market presence.▸ Led the creation of new product collaterals, product videos, blogs, and content strategies that resonate with our target audience and support marketing objectives, while also managing PR and media outreach to secure high-profile byline articles and bolster our brand's thought leadership.▸ Helped in a successful transition from HubSpot to Zoho CRM, integrating marketing tools and creating workflows that align sales and marketing efforts, enhancing overall efficiency and lead generation.▸ Supported a company-wide rebranding initiative, including a complete website redesign, the implementation of a new tool for managing transactional and promotional emails, and driving global expansion efforts. Recruited and hired senior marketing members to strengthen our team.▸ Spearheaded an initiative to create a comprehensive resources page hosted on WordPress, providing marketing with more control. This page now includes extensive product documentation, blogs, FAQs, event details, videos, case studies, news sections, and more.▸ Created detailed case studies for Augnito, tailored to different enterprise and retail clients, by conducting interviews, sharing feedback forms, and gathering data to highlight success stories and build credibility.▸ Regularly engage with leadership to brainstorm and develop strategies for market entry and domination, with a current focus in the MEA region, recognizing both the progress made and the journey ahead.

India

In my role as Product Marketing Analyst, I drive strategic initiatives and manage a diverse range of marketing activities to enhance product visibility and drive growth. Key contributions include:▸ Strategized, developed, and managed paid marketing campaigns across multiple channels, including Google Ads, LinkedIn Ads, Facebook Ads, G2, and Gartner Digital Markets (Capterra, Software Advice, GetApp).▸ Delivered monthly reports on various paid marketing funnels to the marketing team, utilizing data from Google Analytics, HubSpot, Metabase, and Google Sheets for insightful analysis and decision-making.▸ Conducted thorough market research and competitive analysis to differentiate the product, refining product positioning and messaging for maximum impact.▸ Developed, localized, and maintained content for landing pages, ad copies, and designs, optimizing click-through rates (CTR) and conversion rates (CR) to drive more signups.▸ Created and published case studies based on customer interviews, and crafted compelling narratives for product releases, effectively communicating product updates through engaging product notes.▸ Successfully gathered over 150 reviews from peer review sites to bolster brand trust and enhance customer loyalty.▸ Engaged in competitive analysis, search term analysis, market research, and conversion rate optimization (CRO), while brainstorming results.

Pune, Maharashtra, India

Prepared Mini Report, Company Profiles, Report Summary, and SWOT Analysis for various markets.Analyzing the impact of COVID-19 on the Manufacturing and Construction IndustryWorked on the regional analysis of various industriesConducted research in IT services and tools, food & beverages, and other industries

Pune

Successfully overcome company target for product sales each monthLocated and proposed new potential business outlets by contacting potential customersReviewed constantly the customer feedback and then suggested how to improve processes and servicelevelsConducted primary research into most popular drink and discover new customer behavior patterns thatwill be implemented for future strategy

Pune

Experience in ADAS system of automotive fields concentrated on detection and recognition of specificobjects using Machine Learning technologiesTesting motion planning and trajectory optimization of ADAS using rapid prototyping methodsResponsible for vehicle dynamic models for simulating vehicle maneuvers on highwaySuccessfully integrating terrain information from test track to driving simulator in real timeenvironment