Responsible for Brand Marketing for Shaadi.com and it's regionalbrands including ATL advertising, market research, brand tracks,competition analysis, market share growth, social media campaigns,ROI analysis, trend analysis, new concept development & brandcommunication.Key projects that I have worked on:• Launch of the ‘Shayad se Shaadi tak' TV campaign in 2018 that gaveus growth in acquisitions & helped gain market share• Launch of #NotForSale campaign for our CSR brand - ShaadiCares,which garnered over 70 million impression on Social Media andtrended nationally• First IPL campaign for Shaadi.com that gave us a growth inacquisitions• #WantedFairBridesAndGrooms campaign that garnered 5 million viewson social media and won 4 awards for best social media campaign• #KaaliDal campaign on Valentine's Day that crossed 2 million views onsocial media• Conceiving & implementing Brand Strategy in each core Market todrive value based market share - basis Brand Track & MarketResearch• Proficient in establishing and nurturing lasting relationships withstakeholders including KOLs, media, customers, vendors and so on