Spearheaded marketing campaigns, wrote promotional materials, organized cultural events and worked with vendors to maintain strong relationships.• Ran marketing campaigns for a Nonprofit organization to promote Indian cultural events by making ~50 phone calls per day and generating coverage across print, radio and social media by authoring newsletters and promotional materials.• Organized cultural events throughout the year and consistently increased event registration numbers by… Show more Spearheaded marketing campaigns, wrote promotional materials, organized cultural events and worked with vendors to maintain strong relationships.• Ran marketing campaigns for a Nonprofit organization to promote Indian cultural events by making ~50 phone calls per day and generating coverage across print, radio and social media by authoring newsletters and promotional materials.• Organized cultural events throughout the year and consistently increased event registration numbers by ~15% year over year.• Worked with 5 existing sponsors and regularly identified potential sponsorships for future events.• Received Leadership Award 2018 in recognition of outstanding work for initiating campaigns and cultural programs. Show less

Authored and edited strategic content using appropriate tone and language to meet objectives of various industries such as hospitality, retail, services and education, and conducted research to identify new marketing opportunities and audiences. • Independently wrote and edited articles, bulletins, sales letters, blogs, social media posts, and promotional materials, which generated a 15-25% increase in B2C interaction with companies in industries such as hospitality, retail… Show more Authored and edited strategic content using appropriate tone and language to meet objectives of various industries such as hospitality, retail, services and education, and conducted research to identify new marketing opportunities and audiences. • Independently wrote and edited articles, bulletins, sales letters, blogs, social media posts, and promotional materials, which generated a 15-25% increase in B2C interaction with companies in industries such as hospitality, retail, services, and education.• Researched target audiences’ wants, needs, and interests by observing social media interactions, reading articles and blogs.• Developed positive relationships with new and existing customers through regular communication asking for feedback and inquiries, and staying connected through social media, leading to increased sales opportunities.• Promptly handled customer inquiries through email, phone, and social media, serving as a main point-of-contact between customers and sales team members. Show less

Managed multiple writing and editing assignments for the magazine in a dynamic environment within stated timelines, led a team of writers, oversaw layout design and worked with production team members to complete daily and weekly content schedules, and promoted the magazine in international events among industry leaders.• Supervised a team of 5 writers and distributed story assignments, directed content meetings, and helped improve quality of work by delivering detailed editing… Show more Managed multiple writing and editing assignments for the magazine in a dynamic environment within stated timelines, led a team of writers, oversaw layout design and worked with production team members to complete daily and weekly content schedules, and promoted the magazine in international events among industry leaders.• Supervised a team of 5 writers and distributed story assignments, directed content meetings, and helped improve quality of work by delivering detailed editing, reviews, and constructive feedback.• Collaborated with design team to develop visual assets for magazine and website, which generated a ~40% increase in traffic.• Assessed client satisfaction through email, telephone and in-person meetings leading to consistent relationships.• Expanded readership by ~5% at events such as International Travel and Trade Fair in Hong Kong and the International Hotel Investment Forum in Macau by conducting interviews and developing relationships with travel industry leaders. Show less

Delivered high-quality, insightful and informative content while meeting tight deadlines by performing in-depth research into topics, and working closely with the sales and marketing team for the promotion of the magazine.• Authored informative copy on leisure and hospitality topics by conducting in-depth research on travel trade, tourism, and industry leadership.• Wrote targeted email campaigns to prospective clients to expand the company CRM, producing ~60 emails per… Show more Delivered high-quality, insightful and informative content while meeting tight deadlines by performing in-depth research into topics, and working closely with the sales and marketing team for the promotion of the magazine.• Authored informative copy on leisure and hospitality topics by conducting in-depth research on travel trade, tourism, and industry leadership.• Wrote targeted email campaigns to prospective clients to expand the company CRM, producing ~60 emails per day.• Developed new story ideas that increased B2B interaction by ~15% and enabled a ~30% increase in sponsorship acquisition within two months.• Collaborated with the sales team by cold-calling ~10 potential clients to generate new business. Show less

Executed campus events and advertising strategies following goals derived from organization objectives and research on methods for meeting recruitment and involvement targets.• Promoted the website among the students of the University of London to make it more popular and help them get enrolled in the graduate jobs website.• Organized career fairs, workshops, and seminars inside the campus of different colleges under the University of London.• Wrote and proofread promotional… Show more Executed campus events and advertising strategies following goals derived from organization objectives and research on methods for meeting recruitment and involvement targets.• Promoted the website among the students of the University of London to make it more popular and help them get enrolled in the graduate jobs website.• Organized career fairs, workshops, and seminars inside the campus of different colleges under the University of London.• Wrote and proofread promotional briefs, papers for seminars, and campaigns for workshops to attract more students to attend these events.• Exceeded the target of student enrollments consistently and received the 'Campus Representative of the Month' award in the months of December and March. Show less