Social & Brand Marketing Coordinator
Current• Work closely with Marketing Manager to manage multiple projects from concept to completion.• Schedule and publish social posts across Instagram, Facebook, Pinterest, Twitter, Threads, Youtube, and TikTok inclusive of responding to comments/direct messages and writing captions.• Manage social platform (Curalate), inclusive of scheduling content and acquiring rights to UGC• Work closely with in-house Creative Team to develop social content.• Maintain and post multiple social stories/series and concept new ideas/opportunities to increase social media following and engagement.• Work with Marketing Manager to execute social reporting as needed.• Collaborate with e-commerce team to ensure that social calendar aligns with larger marketing strategy.• Conduct influencer outreach and fulfill all gifting requests.• Plan and execute direct to consumer and brand marketing events as needed.• Assist with brand, philanthropic and media partnership initiatives.• Develop editorial calendar and conduct press outreach for digital seeding.• Work with manager to materialize consumer trends from quantitative and qualitative driven research.• Plan and execute GWP opportunities with brands, with potential for giveaway, and sweepstakes opportunities as well.• Highlight top social comments and messages monthly to inform data driven decisions for product and ecomm on a seasonal basis.
