Maria Soledad Bricchi Email & Phone Number

Valencian Community, Spain

Defined the commercial and digital strategy of B2B ecommerce.Implemented the B2B incident protocol for APP and WEb. Developed, together with the IT and customer service department, the protocol for responding to incidents reported by both customers and commercial agents of the company. Managed to organize the process and reduce incidents by 25%.Developed user manuals for the web and app for both the end user and the internal user.Programmed the whole GTM process and commercial events.

Valencian Community, Spain

Led the sales team (23 agents and sub-agents) for Italy, as well as clients in Greece, Montenegro, Cyprus and Malta, managing the planning, sales and operations strategy.

Argentina

Achieved the alignment of the commercial objectives with the company and the visibility of the effects of each decision in the business, through the integration between areas and the analysis of micro and macro variables. Focused on the evaluation of projects feasibility and the presentation of their results and contingency plans to stakeholders.

Olivos, Buenos Aires

• Reached 1% conversion and +13% vs planned traffic in the first season of Nike.cl implementation, leading and managing the project, supervising the documentation, and coordinating the different areas.• Managed to clean up 80% of counterfeit products sold in MercadoLibre Argentina and the entry of Nike to the platform as an official store in Argentina, Chile, and Uruguay. Part of the strategic negotiation team for the entry of Brazil and Mexico to MercadoLibre.• Led the sales team of Greater Buenos Aires and Patagonia (B2B), managing the planning, budget, and sales strategy for more than 130 clients with physical stores.• Led the Digital strategy for more than 50 clients from Argentina, Chile, and Uruguay, responsible for the annual sales planning, assortments analysis, digital events and assets, and workshops.

• Increased the scope of market and customer information to 63% in Argentina and 95% in Chile through negotiation with customers and the implementation of Cognos, MicroStrategy and Tableau.• Achieved 100% automation and standardization of reports and information security.• Focused on the G2N set up with finance and the analysis of variables such as discounts, commissions, and sales forecast. Analysis and mapping of shopping areas, doors, and hot spots.• Assembly of databases for 100% of the stores in Argentina, Chile and Uruguay, mapping and segmentation (CRM).

• Achieved the total digitalization (100%) of orders and assortment recorder by client with the development and implementation of the local tool NikeSellingTool, later replaced by Nike.net (global).• Managed showrooms set up, events and sales meetings planning.• Managed the general budget and responsible for the forecast by category and business unit in addition to the analysis of discounts to clients for Argentina and Chile.

Development, assembly and analysis of sales reports for decision making. Creation of presentations and management control dashboards. Development of the sales area intranet. Building and updating Nike's customer base and stores CRM (Argentina, Chile and Uruguay). Control of investments in stores.

Planning, design and development of qualitative and quantitative market research studies, analysis and budgeting. Supervision of field team. Search and negotiation with potential clients. Analysis and presentation of research results to clients (market share, physical presence of products, price index, publications, On Premise market). Reports development. Monthly and annual billing control. Selection, training and evaluation of the personnel in charge.

Weekly, monthly and YTD analysis of sales, average ticket and number of customers, causes of variations, macroeconomic environment. Performance analysis by department and products. Development of management reports.Development, quality assurance and optimization of the Wal-Mart website.Media analysis, evaluation, planning and control. (radio, TV, public roads)Analysis, negociation and control of the status and effectiveness of the external signing locations