Daniela Montalto Email & Phone Number

Mislata, Es

Valencia E Região

Head of Product & Design, responsable for strategic planning, product mix, design leadership, negotiation, fit approvals and sales presentation for intimates categories such as Underwear lines (men, ladies and kids), shapewear, lingerie and thermal underwear, controlling the process during all steps of Go to Market.

São Paulo, São Paulo

Senior Merchandising Manager of adult ladies department (biggest company’s department, with annual sales budget over U$70 MM) responsible for the strategic & commercial planning, product mix, OTB management, sales performance and full control of product life cycle.• Restructured the department strategy, redoing the entire product mix and pyramid price, reaching the objectives and upgrading sales • Acted as key figure between marketing & product departments, managing and facilitating launches of all commercial retail campaigns • After 1 year was promoted to a ladies category manager, in charge of 6 departments, handling a team of 20 and a sales budget of over U$180 MM

São Paulo, São Paulo

Responsible for manage and guide the buying team of garments and accessories categories, for Mizuno and Havaianas' brands.

São Paulo Area, Brazil

Responsible for the restructuring and leadership of buying and product development departments, focused on ladies fashion jewelry.* Structured all strategic planning of the company, including brand redirection and lifestyles, sourcing of new suppliers, contracting and training of multidisciplinary team, elaboration of business chronogram, flow of tasks, departmental processes and procedures, redefinition of participations by product category, growth of contribution margin, complete product life cycle management including quality control. In 7 months I projected growth of 153% on sell-in sales.

São Paulo Area, Brazil

Brand Manager & Fashion Buyer of Girls (1 to 4 years) team.Responsible for product mix, purchasing, manage OTB and control annual budget, strategic planning of department, sales, product life cycle (TTM), stock, strategy on sales point and commercial actions.• Restructured the department strategy, redoing the entire product mix and pyramid price, reaching the objectives and upgrading sales

São Paulo Area, Brazil

Responsible for sourcing suppliers in Asia, analysis of technical material, negotiation & buying of all ladies items (total of 8 brands/ garment division), manage OTB, control annual buying budget and monitoring the orders until final deliver in Brazil.• Reorganized the format of the ladies imported area, establishing new processes, standardizing and improving the quality of technical material and creating relationships with key suppliers. With this strategy, significantly improved the product quality and open opportunities in categories never before worked.

Shanghai City, China

Buyer and Team Leader of Ladies and Kids GroupsResponsible for sourcing suppliers in Asia, conduct fit approval and viability of all items of ladies and girls brands (total of 8 ladies brands and 3 kids), guarantee quality, manage the Shanghai office and capacitate all Chinese staff to handle the product approval steps. Do the buying routine, manage OTB and budget, place the orders and monitore them until final delivery in Brazil.• Structured staff and established processes, integrating and training people, adjusting routine to optimize lead time and ensure superior quality.• Managed over 5.000 items, from initial negotiation to final delivery at the port of origin, contributing to margin growth and sales, introducing new categories never before explored to upgrade the company's image.• Coordinated the implementation of a new network platform, system and telephony. Prospected suppliers, negotiating costs and time, followed the installation and execution of the project, ensuring the budget and quality.

São Paulo Area, Brazil

Fashion Buyer of ladies special collectionResponsible for the buying routine, manage OTB and buying budget, ensure timeline, strategic planning, do technical viability of items (fit, print, material, color and trims approva), manage sales performance and lifecycle (TTM) of projects with partnership with famous brazilians and international designers such as Versace and Karl Lagerfeld.• Structured implementation of department, enabling the products devised by the designers to the reality of a big retail chain. Set purchasing strategies and market clustering, negotiated cost and time, organized the selling points, followed all the items to the final delivery in stores and managing the sales.

São Paulo Area, Brazil

Buyer of Ladies & Kids garments, Kids Acessories and Self Care categories.Responsible for sourcing new suppliers, manage OTB and buying budget, do the product viability and approval of the items, negotiation and purchase of all itens on campaigns of the above categories• Innovated the departments, planning and managing actions with suppliers. Developed new itens and negotiated all orders, following them until final delivery. Was responsible for launching more than 150 new items in the company,

São Paulo Area, Brazil

Fashion Designer- Ladies and Girls TeamsResponsible for trends researches, color palette, product design and development, preparation of technical material for imported buying and approval of items (fit, fabrics, colors, prints...).

Specialization, Business & Negotiation

Master Of Business Administration (Mba), Retail Marketing

Bachelor'S Degree, Fashion Design