Somayeh (Soma) Aliakbari Email and Phone Number

🚀 Enterprise AI Bot UX Leadership: Led UX design for enterprise AI bot development, utilizing CX research and data analysis. Resulted in 1M yearly inquiry volume increase and 225K call deflections.🔍 Post-Launch Optimization Mastery: Monitored bot performance post-launch, tracking success metrics to guide design decisions. Utilized data to elevate intent match rate by 15% and improved overall UX.💼 Client Relationship Excellence: Managed client relationships across diverse sectors (finance, retail, travel, hospitality, insurance, education, HR). Increased retention rates by 11% via proactive support and engagement.🤝 Cross-Functional Consultation: Offered expert consultation, ensuring consistent brand experience across functions.🏆 Distinguished Crisis Resolution: Received company-wide Bravo award for preserving a critical hotel chain relationship during the pandemic, showcasing exceptional crisis management skills.

🚀 Pioneering UX Design Lead: As the first UX design lead in a startup, I refined the company's UX design practice. Synthesized inputs from various internal departments (sales, development, marketing, design) to align business goals with user needs.✨ Elevated Digital Experience: Enhanced the digital experience across three platforms by employing customer journey mapping, user interviews, and heuristic evaluation. This effort resulted in a notable increase in app adoption rates.🔍 Data-Driven Roadmap Development: Crafted a data-driven roadmap by merging product metric analysis with user research. This comprehensive approach identified pain points and churn triggers, leading to a remarkable 16% reduction in churn rate. Additionally, it helped refine the product vision and optimize the go-to-market strategy.

🔍 Mobile App for Campus Navigation: Led research and design of a mobile application for one of Humber College North Campus buildings. The app streamlined facility navigation, facilitated collaborative space bookings, and equipment borrowing.🏛️ User-Centered Approach: Leveraged my interior design background to conduct in-depth user research and stakeholder interviews with students, program coordinators, and deans. This process refined the product's vision and ensured alignment with user needs.

🎨 Graphic & Printing Expertise: Managed and executed the graphic and printing requirements for the company. Ensured consistency by diligently interpreting and applying brand standards across all materials.🖋️ Effective Communication Design: Designed and developed impactful communication assets including sales letters, brochures, posters, and social media applications, effectively promoting the company's services.📈 Strategic Marketing Support: Collaborated with the Marketing Director to analyze marketing data, translating insights into strategic plans for customer and sales growth.