Soma Mitra Email and Phone Number

• Working at client onsite for Google partnering with account management teams to develop digital marketing solution to ensure continued enhancement of Google Ads experience for the advertisers as well as Google users. • Work across levels of marketing funnel including branding, influence consideration, sales and lead generation and loyalty building. • Work on Campaign Optimization, Keyword Analysis, Keyword Research, controlled bidding and bid strategies, Campaign budget recommendations, gap analysis, Account Audit, Audience and Remarketing.• Recommended strategies and suggestions on improving campaign performance across various platforms of Google Advertising for tier 1 and tier 2 customers in North America, Canada and Europe. • Work on various organizational business goals including sales generation, information on potential customers, encouraging user engagements, web information and creating brand awareness and brand loyalty.• End to end project management throughout the project lifecycle – strategy, planning, kick-off, implementation and progress.• Design, setup, execute and optimize performance oriented search, display and video campaigns for websites and apps. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Work on varied business verticals including E-commerce, travel, auto, technology, education and apps.• Work on qualitative and quantitative data analysis, to forecast campaign performance.

• Maintain day-to-day client contact for digital marketing Campaign execution• Responsible for understanding client goals and agency deliverables.• Responsible for contributing ideas to grow the clients business.• Develop comprehensive agendas for weekly client planning/status meetings.• Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.• Track, analyze and summarize program results and progress.• Provides clients with budget updates• Help prepare and research needed materials for client presentations and engagements• Conduct research and fact-finding for reports, presentations and articles• Set up and provide support on 3-5 search projects of various sizes• Perform account audits, campaign restructure, keyword research, bid adjustments, budget analysis, gap analysis and other account optimisation.• Monitor progress of campaigns using various reporting tools• Be able to clearly convey and explain digital marketing best practices to company associates and to clients.• Training subordinates with goal to make each member self-efficient and execute independently.

• Plan, Execute and End-to-End management of all web, SEM, marketing database, email, social media, campaigns for sales Lead Generation & Recruitment.• Measure and report performance of all digital marketing campaigns, and access against goals (ROI and KPIs) and optimize Cost per Lead.• Partner with Product Management, Process Management, Sales and Analytics teams to identify customer needs and whitespaces for innovations. Collaborate with internal technical and web-designing teams to create landing pages and optimize user experiences. Develop digital marketing solution strategy spanning across - Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, Email & SMS Marketing, site experience optimization (MVT/A-B Testing) • Identify trends and insights, and optimize spend and performance based on the insights for the target audience through various channels including – Google, Facebook, Twitter, LinkedIn, Yahoo, Bing, TOI, Rediff, Affiliates.• Lead and work with a range of agencies for execution of campaigns as well as to buy media.• Manage Database for Email & SMS Marketing as well as work on on-site push notifications using Webengage for customer engagement and retention.

• Work on day-to-day processes in launching, maintaining and optimizing online advertising campaigns.• Utilizing a range of techniques including SEM, Paid search, SEO and PPC.• Overseeing social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Interact daily with the Account Managers and Account Specialists to understand their client goals, objectives and data, media buying cycles, marketing philosophy, target demographics, etc.• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Aide in the creation of strategic recommendations and implementation of Search solutions for various clients• Writing daily, weekly, monthly, quarterly and annual performance reports.• Preparing variance reports with trend curves for week over week, month over month and year over year.• Build performance reports and pull and analyze reports, using various Yahoo and Microsoft proprietary tools.• Devising strategies to drive online traffic to the company website and tracking conversion rates and making improvements to the website.• Have worked on various reports to set up customized presentation decks to depict the revenue scene of an agency and its competitors. Have worked on reports like competitive feature adoption rates and recommended opportunity acceptance status for agencies, which have been well received by the clients and they have agreed to spend more with Yahoo!• Have worked on to design and sending internal admin reports to higher managements.