Patrick Somers Email & Phone Number

County Kildare, Ireland

County Dublin, Ireland

County Dublin, Ireland

• Negotiation of contracts with rights holders such as GAA & Live Nation and management of AIB’s substantial sponsorship budget.
• Build and lead a best in class Sponsorship Team, ensuring that all of AIB’s strategic partnerships (including GAA, Live Nation, Dublin GAA and IRFU) are fully leveraged and maximised.
• Develop and manage the sponsorship strategy for the AIB Senior Football Championship establishing AIB as the leading sponsor associated with GAA in Ireland.
• Delivered… Show more
• Delivered “Jeff & Kammy’s Journey to Croker” the most innovative Sports series in Ireland in 2017, with over 10 million video views to elevate AIB’s sponsorship of the All-Ireland Senior Football Championships.
• Continuously deliver innovative 12 month GAA sponsorship programmes that break with convention (Internal & External) and demonstrate AIB’s ambition as Irelands leading sponsor.

• Full ownership for the development and execution of a World Class community engagement programme for both AIB GAA Club Championships (15/16) and the 2015 GAA Senior Football Championships.
• Development and delivery of a sponsorship strategy focused on key customer segments that will help rehabilitate the AIB brand and achieve customer and business goals
• Manage the creation of innovative internal and external communications strategies for AIB’s sponsorships across (Agri, Business &… Show more
• Manage the creation of innovative internal and external communications strategies for AIB’s sponsorships across (Agri, Business & GAA)
• Drive customer engagement through online and offline marketing to heighten the customer’s experience. Briefing and management of all 3rd party agencies. Show less

• Manage the development and delivery of a focused 12 month marketing plan and Thought Leadership Program to demonstrate that AIB understands the traditional sectors that our customers do business in, such as the Agri.
• Work collaboratively across the wider business to devise new customer journey improvements to drive a best-in-class customer experience. Ensure that all current and new initiatives are driven by customer insight.
• Day to day… Show more
• Day to day management of assistant brand manager on the AIB Business Banking marketing team.
• Responsible for management of key business banking sponsorship activations such as the Dublin Chamber Annual Dinner.
• Collaborate with the sponsorship team to deliver innovative and digitally lead customer experience at the Tullamore Show and National Ploughing Championships. Show less

• Managed the development and implementation of AIB Private Banking’s marketing strategy, rebrand and improved customer journey covering all customer touch points.
• Responsible for the development and execution of innovative ways to engage existing and target new customers through insight driven, customer centric marketing activity, experiences and communications that delivered.
• Delivered a Customer Experience Programme and Customer loyalty programme through… Show more
• Delivered a Customer Experience Programme and Customer loyalty programme through Corporate Hospitality and experiences utilising existing assets and seeking new opportunities, such as Audi Club Membership, to deepen.
• Managed and built strong relationships with stakeholders within Private Banking and key contact with compliance and external agencies. Show less

Ballsbridge

• Responsibility for the management of AIB’s primary sponsorship – the AIB GAA Club Championships. This sponsorship was core to AIB Brand Strategy and played a key role in the sustainment of AIB’s community brand image.
• Development of programmes for building customer engagement and identification of opportunities for cross sponsorship activation.
• Monitoring costs and value for money within each campaign to ensure quality of AIB’s branding programme. Negotiation of cost savings and… Show more
• Monitoring costs and value for money within each campaign to ensure quality of AIB’s branding programme. Negotiation of cost savings and KPIs with external agencies.
• Oversaw the development and implementation of customer experience in AIB, ensuring existing assets were fully maximised. Show less

Bachelor'S Degree, Business Studies With Spanish Major In Marketing

Digital Marketing