Somik Halder Email & Phone Number

Billericay, Gb

Building and maintaining propositions for AICPA & CIMA (a membership organisation for accounting and finance professionals).Key responsibilities:- Ensuring propositions and audiences are fully understood by the business- Establishing and maintaining critical insights about propositions including full understanding of the target audience, what that audience values and positioning of potential proposition solutions- Sharing insights with the business to help shape tactics and strategies to grow propositions- Ensuring the experience catalog matches the needs of audiences and propositions- Supporting the development of service blueprints for relevant propositions- Ensuring that end to end journeys align to relevant propositions

London, England, United Kingdom

Marketing strategist responsible for driving growth in volume, revenue, ARPM (average revenue per/member) and NPS for AICPA & CIMA (a membership organisation for accounting and finance professionals), through research and analysis, strategy development, program management, campaign planning and execution, and ownership of global B2C product and proposition performance. Managing a multi-disciplinary agile delivery squad and working cross-functionally with internal and external partner teams, portfolio initiatives and channel owners.Key responsibilities:- Overseeing a B2C acquisition funnel, optimising at each stage (TOFU, MOFU, BOFU) to increase penetration, relevance, leads and conversions as well as supporting quality acquisition impacting positively on retention, NPS and ARPM- Leading on B2C experience and retention strategy, defining the user journeys and developing lifecycle marketing strategies in support of business goals and revenue targets, contributing to $250m overall P&L accountability- Defining future proposition, platform development and martech roadmap to support organisational growth ambitions and goals

Marketing Delivery and Transformation Lead for a key client in the professional membership sector. Working in a global, agile team and supervising a delivery squad with revenue responsibilities. Enabling best-in-class marketing campaign execution and bringing about end-to-end marketing transformation.

London, United Kingdom

Managed the strategic planning and tactical marketing activity for CGMA Store, a global CPD ecommerce website for management accountants and finance professionals and supported on the AICPA Store focused on U.S. public accountants. Key channels used include onsite, email, social, display, PPC and events. Managed a team of three - two Marketing Specialists and an Email Producer - plus paid media agency relationship.

Responsible for strategic and tactical marketing activities to support the growth of the Tes Resources Marketplace, an 8 million-strong global community where teachers buy, sell and share their content with their peers. Operating on both the demand and supply side of the marketplace, delivering creative and performant campaigns and building customer journeys. Key channels used include onsite, CRM, social, search, print and partnerships. Managed a Marketing Manager, Digital Designer and Copywriter.

London, United Kingdom

London, United Kingdom

Responsible for devising marketing strategy and implementing marketing plans for the Secondary and Further Education lists. Responsibilities include:- Planning and managing marketing campaigns (including direct mail, e-marketing, advertising, sponsorship and PR)- Carrying out e-marketing campaigns, updating the main Hodder Education website and developing the new Dynamic Learning marketing website- Managing budgets for my lists- Managing a Senior Marketing Executive and overseeing her development- Cross-promoting other relevant Hachette Livre UK brands- Managing relationships with external suppliers e.g. designers, printers, mailing houses, etc.- Contributing to new product development- Being the in-house 'expert' at using Spirit, our sales and marketing database- Attending school and college sales visits, conferences and exhibitions

Responsible for all aspects of office administration, including reception duties, dealing with external suppliers and services, day-to-day banking duties, secretarial assistance for colleagues, producing author flyers and one-off promotional leaflets, etc.

Liaising between clients, colleagues and accountants to ensure the progress and completion of financial accounts; obtaining accounting information and payment for penalties from clients; updating and maintaining client databases

A

Professional Diploma In Marketing

Ma Modern Literatures, English, Distinction

Included a 15,000-word dissertation: 'The Impact of the Memory Boom on the Narrative Techniques of the Contemporary British Novel'

Ba, English, 2:1

A Level, Business Studies (A); English Literature (A); German (A); Geography (B)

Education record

Nine GCSEs, grades A*-B