Strategy & Consumer Insights Executive & master of market strategy with 17+ years' success advancing brands, viewer engagement, ad sales, and high-value sponsorships for NFL, CFB, MLB, NBA, NHL, World Cup, NASCAR, WWE and other top leagues and marquee events such as The Super Bowl, Daytona 500, US Open Golf Championship and the MLB All Star Game.BUSINESS AND PROVEN VALUE:♦ AI Learning: Designed patented AI learning platform based on fan insights to identify probabilities continuously throughout the Major Baseball League season, currently used by FOX Sports live game and studio production.♦ Marketing Strategy: Originated creative messaging and core campaign content through fan insights for FOX Sports' launch of Tier 1 Big Ten Football, Big Noon Saturday and Big Noon Kickoff.♦ Sponsorships: Pitched and negotiated "heritage" partnership with personal genomics partner 23&Me to deliver the most lucrative FOX Sports/FIFA WC partnership in history despite failure of US Men's National Team to qualify.♦ COVID Viewership: Guided FOX leadership in maintaining viewership during COVID shutdown by collaborating with Nielsen on quantitative viewer analysis to develop effective game video production despite lack of live attendance.♦ Brand Strength: Conducted quantitative and qualitative field study, including survey and interviews to pinpoint FOX Sports brand shortfalls and create action plan to improve competitive position, awareness, recall, consideration, and viewership.♦ Quantitative Sales Leveraging: Conducted quantified "Path to Purchase" study over 3 NBA, MLB, and NHL seasons to optimize value proposition for FOX home team sports coverage to client brands and drive significant advertising revenue gains.EXPERTISE:Brand Strategy & Advancement | Ad Revenue Growth | Sponsor/Media Partnerships | Consumer Insights | Fan Culture| Market Intelligence | Creative Messaging | Consumer Behavior Analysis | Data-Driven Insights | Predictive Analytics | Audience Engagement