Freelance
Freelance
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Marc Sommer Email & Phone Number
Freelance
at
Freelance
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✓ Verified August 2026
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Current company
Freelance
Role
Freelance
Location
Los Angeles, California, United States
Who is Marc Sommer? Overview
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Marc Sommer is listed as Freelance at Freelance, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Marc Sommer.
Marc Sommer previously worked as VP of Strategy and Consumer Insights at Fox Sports and Executive Director of Strategy + Consumer Insights + Culture at Fox Sports. Marc Sommer holds Bachelor'S Degree, Sociology from Uc Santa Barbara.
Profile bio
About Marc Sommer
Strategy & Consumer Insights Executive & master of market strategy with 17+ years' success advancing brands, viewer engagement, ad sales, and high-value sponsorships for NFL, CFB, MLB, NBA, NHL, World Cup, NASCAR, WWE and other top leagues and marquee events such as The Super Bowl, Daytona 500, US Open Golf Championship and the MLB All Star Game.BUSINESS AND PROVEN VALUE:♦ AI Learning: Designed patented AI learning platform based on fan insights to identify probabilities continuously throughout the Major Baseball League season, currently used by FOX Sports live game and studio production.♦ Marketing Strategy: Originated creative messaging and core campaign content through fan insights for FOX Sports' launch of Tier 1 Big Ten Football, Big Noon Saturday and Big Noon Kickoff.♦ Sponsorships: Pitched and negotiated "heritage" partnership with personal genomics partner 23&Me to deliver the most lucrative FOX Sports/FIFA WC partnership in history despite failure of US Men's National Team to qualify.♦ COVID Viewership: Guided FOX leadership in maintaining viewership during COVID shutdown by collaborating with Nielsen on quantitative viewer analysis to develop effective game video production despite lack of live attendance.♦ Brand Strength: Conducted quantitative and qualitative field study, including survey and interviews to pinpoint FOX Sports brand shortfalls and create action plan to improve competitive position, awareness, recall, consideration, and viewership.♦ Quantitative Sales Leveraging: Conducted quantified "Path to Purchase" study over 3 NBA, MLB, and NHL seasons to optimize value proposition for FOX home team sports coverage to client brands and drive significant advertising revenue gains.EXPERTISE:Brand Strategy & Advancement | Ad Revenue Growth | Sponsor/Media Partnerships | Consumer Insights | Fan Culture| Market Intelligence | Creative Messaging | Consumer Behavior Analysis | Data-Driven Insights | Predictive Analytics | Audience Engagement
Current workplace
Marc Sommer's current company
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Freelance
5 roles
Marc Sommer work experience
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Vp Of Strategy And Consumer Insights
Thought leader and fan culture expert of service to all business units within the sports media ecosystem. Specializations include sports ad sales leveraging, creative and strategic marketing, brand sponsorships and partnerships, production strategy, various sports fan verticals and mosaics. Fluent in data analysis and behavioral insights. Front-to-back design, composition, analysis and presentation of findings for quantitative and qualitative research.
Jul 2017 - Aug 2023
Executive Director Of Strategy + Consumer Insights + Culture
Fan ambassador and advocate directing business and brand strategy for FOX Sports production, marketing, ad sales, sponsorship, acquisitions and league partnerships through audience insights and market research
Jan 2014 - Aug 2017
Senior Director - Strategy, Research And Insights
Promoted from Manager level to Director to take a larger role in consumer research and analytics and deepen brand and programming impact on fan base. Advised content producers on fan alignment, provided ad sales data to support advertiser and sponsor deals, led pilot testing for new programming, and represented FOX Sports at industry gatherings including Nielsen and ComScore.• Transformed game production process by conducting quantitative and qualitative fan analysis to guide FOX Sports and FOX Sports Network producers on programming trends and enhancements. Developed "Shots on Goal" graphic.• Co-led development of data-driven marketing strategy for FOX Sports' new Spanish language network, including defining cultural theme and market-targeted programming and scheduling.• Boosted role of home team sports programming as part of FOX Sports' media bundle through multiple quantitative analyses to identify market and revenue opportunities.
Jan 2012 - Jan 2014
Analyst Through Manager
Hired at FOX Sports in 2006 as a research analyst then promoted to manager in 2008. Early work centered on a fluency in media math, data analysis, primary research, quantitative and qualitative fieldwork. Primary business unit supported was FOX Sports Networks (FSN), the regional sports networks under the FOX Sports umbrella. Key responsibilities were leveraging local sports advertising revenue.
Jan 2006 - Jan 2010
1 education record
Marc Sommer education
FAQ
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What company does Marc Sommer work for?
Marc Sommer works for Freelance.
What is Marc Sommer's role at Freelance?
Marc Sommer is listed as Freelance at Freelance.
Where is Marc Sommer based?
Marc Sommer is based in Los Angeles, California, United States while working with Freelance.
What companies has Marc Sommer worked for?
Marc Sommer has worked for Freelance and Fox Sports.
How can I contact Marc Sommer?
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What schools did Marc Sommer attend?
Marc Sommer holds Bachelor'S Degree, Sociology from Uc Santa Barbara.
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