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Bordeaux Et Périphérie

Bordeaux Et Périphérie

Conversion rate optimization | Desktop, mWeb | 3 days a week :• Writing data-driven hypotheses for A/B tests to guide the testing process • Developing test plans and defining key KPIs to measure performance and results• Managing and prioritizing the A/B test backlog, ensuring alignment with strategic objectives• Conducting ad hoc analyses via Contentsquare, Kameleoon and Adobe Analytics to extract insights and enhance ongoing strategies• Conducting quality assurance and verifying the statistical reliability of tests and results, ensuring data integrity and accuracy• Analyzing A/B test results and providing recommendations for continuous performance optimization • Proposing UX recommendations to improve user experience and conversion rates• Regulary benchmarking to compare current practices against market standards and identify improvement opportunitiesStack: Adobe Analytics, Content Square, Kameleoon, Monday, Jira.

Conversion Rate Optimization | Desktop, mWeb, Mobile App : • Led the CRO strategy for Northern Europe : United Kindom, Ireland, Netherland, Finland and Sweden.• Analyzed the customer journey using advanced analytic tools to identify growth opportunities and enhance the overall customer experience.• Implemented A/B testing methodologies, including roadmap creation, testing execution, and ad-hoc analysis, to drive continuous improvement in the customer journey and product recommendation strategy.• Collaborated closely with stakeholders from the Brand, Tech, Marketing, and Business teams across 17 countries, building market expertise and aligning strategies.Stack: Google Analytics, Google Data Studio, Tableau, Content Square, AB Tasty, Attraqt, Algolia, Jira, Snowflake, Confluence.

Country launch management | Desktop, mWeb : • Led the definition and execution of the CRO strategy for opening countries, successfully opening markets from 5 to 17.• Developed and implemented searchandising and merchandising tools and strategies leveraging machine learning techniques to optimize user experience and increase conversions.• Collaborated closely with stakeholders from the Brand, Tech, Marketing, and Business teams across 17 countries, building market expertise and aligning strategies.Stack: Google Analytics, Google Data Studio, Tableau, Content Square, AB Tasty, Attraqt, Algolia, Jira, Snowflake, Confluence.

Ville De Paris, Île-De-France, France

Co-founded Swipe Up Consulting, an organization dedicated to supporting French organizations in implementing successful digital strategies.• Led the implementation of comprehensive digital strategies, including communication strategy, marketing strategy, and rebranding initiatives.• Supervised the website creation process, focusing on UX and merchandising to enhance user experience.• Managed social media communication, overseeing a team of 2 community managers.• Implemented digital tools for efficient workflow and digital transition, such as Google Drive, Slack, and PayFit.• Provided training to teams on digital tools usage, social media communication, and brand image management.Incubated by The Why Not factory - the IGS group's support programme

Région De Paris, France

Founded and managed Somymym, an independent e-shop.• Developed product marketing strategies from scratch, including product positioning and promotion.• Managed supply chain operations, ensuring timely product availability and inventory management.• Conducted community management activities on Instagram and Facebook, growing the Instagram following to over 10,000 followers.• Implemented effective e-merchandising techniques to enhance the online shopping experience.• Executed successful e-mailing campaigns to drive customer engagement and sales.| Product published in the GAZELLE magazine May-June 2018 N°75 on page 99 |

Paris Et Périphérie

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Bachelor, Business Development And Marketing Manager