- Create a digital product management framework for reference to manage and monitor the Viettel Money App, especially focusing on the post-launch stage in the product development lifecycle/process to ensure the customer experience journey is seamless.- Do desk research on a user experience research process to understand user behaviors, needs, and pain points and evaluate the competitive landscape using SWOT analysis.- Propose user research methodology based on the context of product use to select the right approach.- Get familiar with the most common frameworks regarding product development & customers such as the Kano model, Customer journey map, Design Thinking, Customer mental model & Digital product development.

- Research Vietnamese youth’s building personal branding to career aspiration by analyzing the internal and external factors with a sample size of more than 300 students from different universities and provinces.- With the advantages of good communication skills, online and paper surveys were used to collect respondent’s information. - Be in charge of writing Literature Review, Implications, and Data interpretation.- By using the Smart-Pls tool to analyze and process data, key findings and insights were found.- Problem solving and writing reports skills are leveraged to present in front of the Review Board including the experts and academic researchers.

- Research Vietnamese SMEs’ commitment to digital transformation across various industries with a sample size of approximately 100 enterprises using two theories: resource-based view and institutional theory.- Do generative research to look for problems, and then brainstorm to bridge the gap by using the convenience sampling approach.- Conduct direct interviews with respondents who are mostly from C-level ( CEO, Founder..) by taking part in industrial fairs organized in Hanoi. - Work as a data analyst to gather respondents’ information and process data to get key findings and insights by using professional tools such as SPSS, AMOS, and Smart-PLS.- Write research reports to inform the supervisor regarding research results and work as a leader by assigning tasks and monitoring the work status.