 Directed daily operations within the department including marketing, sales, customer relations and logistics Designed and managed marketing programs including promotional strategies, brand integrity, and marketing collateral Devised competitive pricing programs, product positioning & market penetration approaches Managed trade shows and special events Oversaw all aspects of marketing, including product management, segment and strategic marketing, roadmaps, product… Show more  Directed daily operations within the department including marketing, sales, customer relations and logistics Designed and managed marketing programs including promotional strategies, brand integrity, and marketing collateral Devised competitive pricing programs, product positioning & market penetration approaches Managed trade shows and special events Oversaw all aspects of marketing, including product management, segment and strategic marketing, roadmaps, product definition, R&D, partnerships, business plans, profitability and growth  Managed all aspects of financial functions including financial analysis, budgeting, cost vs. benefit analysis and variance analysis Performed all HR and Appraisal activities Show less

 Developed & built business from startup to generate increased sales month-over-month and establish a strong 400-account customer base of private retail businesses in a span of 6 months Analyzed market trends and statistics to determine potential of growth – monitored sales performance regularly Designed & scoped projects concerned with Product Offerings so as to provide appropriate products that meet customer requirements & market demand. Developed social media strategies &… Show more  Developed & built business from startup to generate increased sales month-over-month and establish a strong 400-account customer base of private retail businesses in a span of 6 months Analyzed market trends and statistics to determine potential of growth – monitored sales performance regularly Designed & scoped projects concerned with Product Offerings so as to provide appropriate products that meet customer requirements & market demand. Developed social media strategies & offline marketing tools to boost sales & strengthen presence. Planning and Conducting Placement Drives in different Institutions/Colleges for recruitment of Full-time Sales Force as well as Interns Joint Calls with the newly recruited Sales Force for On the Job Training Review the performance of the Sales Force and take corrective measures whenever necessary by motivating them Deployed resources to achieve financial forecast and business objectives Monitoring the Financial growth of the company by preparing Cash Flow Statements and Profit and Loss Statements Show less

 Responsible as a single point contact for all service requirements to 200 client relationships, apart from the walk-in customers of the branch in order to organize and deliver excellent customer service through various channels and support functions Managed client’s wealth through basic portfolio management concepts Investment advisory in mutual funds & insurance products to clients on-site.  Liabilities Growth, Cross Selling of TPP & Balance Builder Products Complaint… Show more  Responsible as a single point contact for all service requirements to 200 client relationships, apart from the walk-in customers of the branch in order to organize and deliver excellent customer service through various channels and support functions Managed client’s wealth through basic portfolio management concepts Investment advisory in mutual funds & insurance products to clients on-site.  Liabilities Growth, Cross Selling of TPP & Balance Builder Products Complaint Handling Daily Branch operations Channel Mitigation Organize activities and campaigns to generate business for the Branch Review of Branch Operations & Compliance with Banking rules, Regulations & Procedures Ensure implementation of sales audit process and KYC norms for the Branch Maintain Customer Visits Reports on daily basis Branch Audit & Compliance (including 5S) Cash Management activities, Forex Remittances, Purchase & Sale (Cash/ TCs/ Prepaid Cards) Show less

Worked with the Modern Trade team for three projects: Understanding Mouthwash Shoppers, Studying the launch of Colgate Max White and determining the reasons for low toothpaste penetration among Aditya Birla’s ‘more.’ loyal members.

Assisted in the preparation of Job Description and Job Analysis of all the employees. Conducted a competency mapping for the employees.