1. Designing and developing the interiors for the the premium surface design studio.2. Developing surface design patterns.3. Ensuring Content Management and Updates for website.4. Social Media Strategy and Implementation5. Newsletter Strategy and Implementation6. Managing content with product narratives and visuals for a range of products from tapestries to textile products and accordingly strategize storytelling angles.7. Working closely with the PR team to translate design into a consistent communications.8. Assist in the preparation of all Branding, Marketing and Communications collateral presentations.

1. Developing Visual Brand Identity: I worked with brands across architecture, tech, think-tanks, and design to develop and manage their online presence through their social channels and website presence. - Role: Curation of collaterals for the award entries, visual graphics for events, newsletters, social media channels, running on-line campaigns, building profiles, and maintaining website hygiene. 2. Digital Marketing: Understanding of social media algorithms from reach to engagement and strategising the content accordingly at the respective channels.

1. Project Lead for KLAY Showroom, Gurugram: Flagship store having a theatrical monochromatic space for a tile showroom in Gurugram, India- A 3600 sqft showcasing Nexion and other Tiles retail showroom subdivided between two floors. The brief was to showcase more than 500 kinds of tiles of 40+ various sizes and multiple shades and textures. It is designed as a one-stop studio space for the designers, architects and the end-user to interact and experiment with the tiles to be used not only as cladding and flooring material but also, to create products, furniture etc.- Role: Project In-charge, conceptualisation, design development, working drawings, 3D modeling, site coordination, service integration, architectural writing2. Golden Tusk Resort, Ramnagar: Design aimed to reunite the connection between the cosmos and nature with mankind. Ideation of an agro spirit intends to give a first hand experience of countryside living to the urban travellers. - Role: Conceptualisation, working drawings, clientele meetings, consultant coordination.3. Information and Cultural Affair Center, West Bengal (Design Competition) - Design aimed to reunite the connection between the art and crafts and heritage of Bengal to the architecture of the city. Ideation was proposed in three tiers: Technology (Energy-efficient solutions), Climate (response to the building form) and Culture (Contextual architecture and crafts).- Role: Conceptualisation, research, presentation.4. Residence of a Dancer, New Delhi: Design aimed to provide maximum open space on the crammed plot for a family of 4, where the lady of the house is a professional dancer and the man operates work from home along with 2 daughters. - Role: Plan development, tender drawings, research on bye-laws, and other guidelines of the area.

1. Mughal Museum, Agra: In collaboration with David Chipperfield, the museum is inspired from the traditional Mughal Architecture and adopts principles such as rationality along with order and repetition. - Role: Study of Fenestrations, morphology study, and exploration through analysis and sculpting of drawings from David Chipperfield, consultant coordination, site-visits. 2. The revival of Ghats at Bithoor Riverfront, Kanpur: Study of architectural settlements, typology, and morphology. Along with the trends of market-oriented development and new construction techniques for making promenades and nature walks.- Role: Research, presentation, conceptual drawings on street furniture.3. Eco Park, Greater Noida, Uttar Pradesh: Located amidst the densely planted forest area, the challenge was to design an Interpretation Centre, Forest Dwelling Units, Forest Haat, and Fine Dining area with minimal tree cutting.- Role: Design development of Interpretation Centre, presentation drawings, 3D modeling.

Involved mainly on the low-cost rural development at Madhya Pradesh for the tribal and non-tribal communities of Datia, Dewas, Bhuranpur, Katni, and Jhabua Districts of MP.- Role: Research, presentation, design development, 3D modeling, survey mapping.