Sonali Deokar Email & Phone Number

Pune, Maharashtra, India

• Review and enhance systems to ensure optimized processes that support sales and cross-functional teams such as Marketing, Sales and Customer Success.• Work with Sales leadership to design and implement global sales strategy, lead management processes, and managing end to order closing in the system.• Experience with Salesforce.com and handling accurate Territory assignment in CRM so that accurate forecasting is maintained.• Own and drive Salesforce CRM, sales dashboards and represent report analysis to management on monthly /quarterly basis.• Initiate and drive sales automation tools such as ZoomInfo (ZI),Marketo, D&B Hoovers,Marketo,Jira,Salesforce CPQ, etc.• Participate in Cross functional meetings to provide updates on deals and support rapid resolution of issues, keep Sales Reps updated on progress.• Handle ah-hoc campaigns and activities that will support the Sales Reps to drive new business.• Participate in forecasting calls as needed.• Promote a culture of continuous improvement and success, offer improvement suggestions.Manage ah-hoc requests from Sales and Sales Operations Leaders that supports the business to reach planned growth targets.• Strong Microsoft PowerPoint, with the ability to build effective decks and advanced Microsoft Excel (v-lookup, pivot tables, data analysis).• Extensive experience working in a combination of Operations and Support roles in the technology sector.• Initiated & executed multiple various projects with regards to data hygiene in sf, sales enablement, data enrichment, etc.

Pune, Maharashtra

Business Development• Responsible to generate leads, enhance brand visibility and increase sales.• Conduct customer & market research, support & deliver competitor activities.• Achievement of revenue targets; New Product Sales (NPS), engineering solutions to top pharma companies in India.• Expand reach to International regions (European countries, Brazil, USA, etc.) & research based targeting of prospective customers.Brand Management-• Strategize multiple marketing channels (content development and optimization, email campaigns, social media, advertising, event planning, media coverage, etc.) for effective business growth.• Executing digital marketing campaigns for the company includes product videos, SEO, Social media marketing, email marketing and digital media plan.• Create and manage budgets for branding & marketing initiatives.Strategic Marketing-• Executing branding strategies, Conducting ATL/BTL activities (e.g. TV, radio campaigns, In shop branding, dealer boards, shutter & wall painting, POP’s development, Road shows, Stalls & event, etc.)Internal & External communication-• Effectively directing creative/media & digital agencies for marketing promotional activity.• Aligning with government/ private officials for trade mark/ certifications and trade shows.• Work collaboratively with business unit heads, digital marketing and campaign automation, research team, sales head and other stakeholders and achieve sales pipeline and revenue targets.• Ensuring efficient planning & implementation by keeping a regular tab on the KPIs and campaign performance. Plan corrective actions, if any.SEO, SEM, SMM-• Search engine optimization, Search engine marketing, Social Media marketing (monitor and manage web & Social Media pages like LinkedIn, You Tube etc.), website development and Email marketing to optimize brand awareness.• Improve customer experience on the website basis UI/UX enhancements, content creation & SEO improvements.

Pune Area, India

• Forecast business and activities accurately within the territory• To identify sales leads, pitch goods or services to new clients and maintain a good working relationship with new contacts.• Planning and preparing presentations, following up new business opportunities with an aim to Convert leads into sales opportunities.• Rigorously follow up and prioritize all qualified leads provided by marketing or sales support; energetically prospect for new business opportunities within these assigned customers.• Supervise order fulfilment procedure: place orders with brand associated with us, assist in PO generation, coordinate deliveries and help with shipment of orders.• Document and report sales activities using an advanced CRM tool• Managing sales pipeline ensuring pipeline is robust & meet the • Take lead with corporate marketing agendas by presenting and engaging with audiences.• Lead all strategic partnerships crucial for revenue and growth.• To strategize, explore and execute partnerships.• Implement integrated influencer campaigns that are aligned with brand strategy to meet business objectives.• Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross-functional business partners.• Manage and work with Design and Communications Team and ensure consistency and appropriateness of the brand's messages in the market.• Manage online public relations contacts and social outreach with PR Partners.

Baner, Pune

Marketing AssociateSahyadri Motors Pvt Ltd, Pune, Maharashtra• Responsible for managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks.• Plan, execute and manage the daily content of various channels (local and international), including social media, mobile app and video etc.• Creating strategies for generating bold and innovative ideas for growth via paid channels.• Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.• Understand the need and preference of the customer and ensure that they are fulfilled.• Meeting the customers and brief them with the policies and procedures of the company.• Implement new business development strategies to maximize profit and sales.• Manage the execution of all digital marketing campaigns, including liaising with internal stakeholders as well as third-party optimization specialists on performance improvements, budget allocation, forecasting, management• Ensure brand + product proposition consistency for all biddable media promotions, respecting customer attraction and conversion value chain objectives, aligned with the digital, brand marketing and customer experience strategy.