Sonali Nath Email & Phone Number

San Mateo, Ca, Us

Stockholm, Stockholm County, Se

Building the Ads data platform at Spotify for the Audio streaming platform• Leading the platform building audience, targeting, privacy, reporting & measurement capabilities. • Drove multi-year measurement strategy for spotify ads that led to measurement products being leveraged for over 50% of spotify 1.5B business. • Led development and launch of multiple full-funnel 1st party measurement products • Pitched and led multiple company wide efforts to unlock audience based targeting with privacy by design. • Collaborated with engineering, product marketing, and leadership teams to build data capabilities for Spotify advertiser businesses across music & podcast. • Created frameworks and processes to manage prioritization and trade-offs • Managed both individual Product Managers and Group product Managers.• Led Spotify’s strategy to prepare for wide sweeping industry changes around deprecation of cookies, ATT & other privacy regulation.Previous Roles at Spotify:Group Product Manager Ad Platform - Leading Ad Serving

Paris, Fr

Responsible forOffsite and programmatic direct products for retail media, responsible for developing the vision, managing roadmap, product development and go to market strategy. Audience extension and offsite monetization products for retailers• Lead cross functional teams across Engineering, UX, Analytics, Product Marketing, Customer Success, Sales, Finance and Operations for various initiatives like audience extension product, unified APIs, new machine optimization • Engaged with third-party leaders in the ad-tech industry and represent Criteo’s interest in related cross-industry efforts and specifications• Delivered numerous features related to core ad-tech capabilities like Ad-serving, Bidding, Auctions, Attribution, Viewability, Identity mgmt, 3rd party integrations, dynamic creative, business models etc• Created frameworks and processes to manage prioritization and trade-offs among topics like customer experience, performance and inventory expansion• Led successful pitches to Executive team and external partners driving critical business decisions that enabled the retail media business to grow from 60M to 300M and expand to 5 countries• Manage a team product managers and analysts • Collaborate with teams in Ann Arbor, California, Paris and UK. Previous Roles at Crteo:Senior Product Manager (2016 - 2018)

Paris, Us

Responsible for the retailer side of the media business* Ad-serving & Auctions* Retailer Integrations* Traffic Acquisition Display Initiatives• Led product efforts for various AI and ML projects in building the optimal marketplace for Sponsored Products. This involved keyword search models, auction optimization, publisher revenue maximization, and optimal bidding based on advertiser goals• Collaborated with eng and data scientists to define and execute A/B tests of new model iterations. • Worked jointly with Business Development and Engineering to integrate and expand critical tier 1 retailers – Walmart, Target, BestBuy. Identified clients needs and product requirements.• Identified and implemented standard metrics like RPM, ROI and custom ones related to ‘ad relevancy’ to assess business needs/opportunities, inform strategy, measure performance, and prioritize.• Manage the full lifecycle of product management from opportunity assessment, customer needs, defining product requirements, roadmaps, shipping products• Collaborated with founders and executive team on key strategic projects – product listing ads integration, audience extension with Criteo, and retargeting

• Led the cross channel yield management efforts of the company, building visibility across different media channels like premium, programmatic, rtb, network channels for premium publishers. • Owner of the sell-side platform for the programmatic direct product, responsible for managing the roadmap and product development efforts for all features.• Led the development efforts to rebuild the mobile, video support within the Yieldex publisher platform to provide critical features to online publishers. Gathered customer insights, defined use-cases, created wireframes and iteratively released features to address this functionality.• Spearheaded the development of a custom usage tracking application for all Yieldex products to give better visibility into customer adoption and usage. • Responsible for building the third party reporting support within the platform integrating multiple data sources.

Evanston, Illinois, Us

• Majors in Marketing, Management & Strategy and Finance• Selected: VP of tech education, High-Tech club• Selected: VP of marketing, Cork & Screw (wine club)• Selected: First-year director, Kellogg Design club• Selected: Pro-bono consultant, NU Audiology clinic• Selected: Treasurer, Global Initiatives in Management Japan• Consultant, Tangible HapticsSelected as a 1 of 2 Forte Fellows at Kellogg

Chicago, Illinois, Us

Instrumental in building Narrative Science's first direct to consumer product. • Managed the complete project lifecycle including market analysis, requirements definition, business model design, pricing and roadmap. • Gathered requirements via customer surveys and interviews. • Evaluated opportunities and defined use-cases, features for the product• Created wireframes of the user interface and mocked up detailed specifications for the product• Successfully released alpha version of the product to favorable reviews.

Mountain View, Ca, Us

Integral part of Google’s Doubleclick Sales Manager development team, a sales workflow and financial reporting solution for online publishers - is the market leader in ad sales management.• Led a team of 10 engineers on the next generation of the sales manager. • Worked extensively with cross functional teams like support, services, sales and product teams on new client on-boarding, troubleshooting issues and defining product roadmaps• Managed the development of critical features that differentiated the product and enhanced the company’s majority share with over 5 billion Ad impressions daily• Collaborated to grow the product to become the market leader.• Presented several product designs to VP of Ads, industry experts and other senior executives at Google• Gathered requirements for the integration with Salesforce.com and then managed the overall development effort including training and presentations• Received 6 peer awards and selected to attend a global leadership conference in ZurichGoogle Places: • Developed and implemented a search listings feature that allows business owners to search by name, country and category for ‘Google Places’

Austin, Texas, Us

Software development on the Oracle Collaboration Suite, version 11G. Provides a range of integrated services like conferencing, instant messaging, email, calendar and team workspaces.• Led the development of a systematic multi channel notification mechanism for Calendar events, document and content management• Extensively involved in all aspects of the product – design of the object model and architecture and wrote design and functional specs• Collaborated with cross-functional teams spanning different geographical locations like Montreal, Hyderabad and London to co-ordinate development efforts

Masters, Business Administration

Bs, Electrical And Computer Engineering