Sonali Nath Email & Phone Number

San Mateo, CA, US

Stockholm, Stockholm County, SE

• Building the Ads data platform at Spotify for the Audio streaming platform
• Leading the platform building audience, targeting, privacy, reporting & measurement capabilities.
• Drove multi-year measurement strategy for spotify ads that led to measurement products being leveraged for over 50% of spotify 1.5B business.
• Led development and launch of multiple full-funnel 1st party measurement products
• Pitched and led multiple company wide efforts to unlock audience based targeting with privacy by design.
• Collaborated with engineering, product marketing, and leadership teams to build data capabilities for Spotify advertiser businesses across music & podcast.

Paris, FR

• Responsible forOffsite and programmatic direct products for retail media, responsible for developing the vision, managing roadmap, product development and go to market strategy. Audience extension and offsite.
• Lead cross functional teams across Engineering, UX, Analytics, Product Marketing, Customer Success, Sales, Finance and Operations for various initiatives like audience extension product, unified APIs, new machine.
• Engaged with third-party leaders in the ad-tech industry and represent Criteo’s interest in related cross-industry efforts and specifications
• Delivered numerous features related to core ad-tech capabilities like Ad-serving, Bidding, Auctions, Attribution, Viewability, Identity mgmt, 3rd party integrations, dynamic creative, business models etc
• Created frameworks and processes to manage prioritization and trade-offs among topics like customer experience, performance and inventory expansion
• Led successful pitches to Executive team and external partners driving critical business decisions that enabled the retail media business to grow from 60M to 300M and expand to 5 countries

Paris, US

• Responsible for the retailer side of the media business* Ad-serving & Auctions* Retailer Integrations* Traffic Acquisition Display Initiatives
• Led product efforts for various AI and ML projects in building the optimal marketplace for Sponsored Products. This involved keyword search models, auction optimization, publisher revenue maximization, and optimal.
• Collaborated with eng and data scientists to define and execute A/B tests of new model iterations.
• Worked jointly with Business Development and Engineering to integrate and expand critical tier 1 retailers – Walmart, Target, BestBuy. Identified clients needs and product requirements.
• Identified and implemented standard metrics like RPM, ROI and custom ones related to ‘ad relevancy’ to assess business needs/opportunities, inform strategy, measure performance, and prioritize.
• Manage the full lifecycle of product management from opportunity assessment, customer needs, defining product requirements, roadmaps, shipping products

• Led the cross channel yield management efforts of the company, building visibility across different media channels like premium, programmatic, rtb, network channels for premium publishers.
• Owner of the sell-side platform for the programmatic direct product, responsible for managing the roadmap and product development efforts for all features.
• Led the development efforts to rebuild the mobile, video support within the Yieldex publisher platform to provide critical features to online publishers. Gathered customer insights, defined use-cases, created.
• Spearheaded the development of a custom usage tracking application for all Yieldex products to give better visibility into customer adoption and usage.
• Responsible for building the third party reporting support within the platform integrating multiple data sources.

Evanston, Illinois, US

• Majors in Marketing, Management & Strategy and Finance
• Selected: VP of tech education, High-Tech club
• Selected: VP of marketing, Cork & Screw (wine club)
• Selected: First-year director, Kellogg Design club
• Selected: Pro-bono consultant, NU Audiology clinic
• Selected: Treasurer, Global Initiatives in Management Japan

Chicago, Illinois, US

• Instrumental in building Narrative Science's first direct to consumer product.
• Managed the complete project lifecycle including market analysis, requirements definition, business model design, pricing and roadmap.
• Gathered requirements via customer surveys and interviews.
• Evaluated opportunities and defined use-cases, features for the product
• Created wireframes of the user interface and mocked up detailed specifications for the product
• Successfully released alpha version of the product to favorable reviews.

Mountain View, CA, US

• Integral part of Google’s Doubleclick Sales Manager development team, a sales workflow and financial reporting solution for online publishers - is the market leader in ad sales management.
• Led a team of 10 engineers on the next generation of the sales manager.
• Worked extensively with cross functional teams like support, services, sales and product teams on new client on-boarding, troubleshooting issues and defining product roadmaps
• Managed the development of critical features that differentiated the product and enhanced the company’s majority share with over 5 billion Ad impressions daily
• Collaborated to grow the product to become the market leader.
• Presented several product designs to VP of Ads, industry experts and other senior executives at Google

Austin, Texas, US

• Software development on the Oracle Collaboration Suite, version 11G. Provides a range of integrated services like conferencing, instant messaging, email, calendar and team workspaces.
• Led the development of a systematic multi channel notification mechanism for Calendar events, document and content management
• Extensively involved in all aspects of the product – design of the object model and architecture and wrote design and functional specs
• Collaborated with cross-functional teams spanning different geographical locations like Montreal, Hyderabad and London to co-ordinate development efforts

Masters, Business Administration

Bs, Electrical And Computer Engineering