Sonam P. Email & Phone Number

San Jose, Ca, Us

• Generated prescriptive and predictive intelligence to identify opportunities across B2B digital media offerings.• Increased conversion ratio of Adobe 3D and Acrobat products by 8-10% ($1M+ ARR) by developing and improving machine learning models to generate high-quality leads.• Developed a data reporting and intelligence hub for the $1B+ mid-market business segment across global B2B sales and marketing operations, reducing manual reconciliation effort by 40%.• Led executive business performance reviews and presented comprehensive analyses.• Hired and mentored a global team of data analysts, data engineers, and data scientists to become the Center of Excellence for B2B Field Analytics at Adobe.

San Jose, Ca, Us

• Developed and executed short- and long-term B2C and B2B analyses and data models to generate actionable insights for customer acquisition and retention. • Prototyped the customer journey framework "Data Driven Operating Model (DDOM)," which is now used across Adobe to drive Run-the-Business strategies and actions.• Created several key performance metrics (KPIs) to track license deployment, usage, account retention, renewal, and cancellations across customers.• Generated recommendations through deep-dive analyses to reduce customer churn during the pandemic by implementing optimized pricing and incentive strategies using A/B testing.• Identified and managed third-party vendors to enrich B2B data and scale data models for effective output.

San Jose, Ca, Us

San Jose, Ca, Us

• Engineered, developed, and maintained analytical data layers on Hadoop, SQL Server, and SSAS OLAP cubes for self-service by analysts, geo/sales leaders, and other stakeholders for analysis, reporting, and customer insights.• Created dashboards in Power BI, Tableau, and Excel that host over 100 complex metrics across the customer journey to monitor daily, weekly, and quarterly performance of Adobe's digital media offerings.• Developed business rule-based propensity models to drive near-term revenue growth.• Developed third-party data pipelines and maintained a data warehouse to expand B2B attributes to augment the input for data science models.

Milpitas, California, Us

• Managed projects through all phases of the Project Management Cycle/SDLC phases. • Implemented Agile techniques and scrum planning methodologies for effective project management.• Started PMO for OneCloud Consulting to implement governance on project management standards and metrics.

Allen, Texas, Us

• Managed end-to-end Analytics projects by performing business analysis and data-driven analyses for medical clinics to track patient visits, return visits, website traffic, provider attrition, etc.• Developed internal interactive dashboards and reports to evaluate financial metrics and drive business decisions around company's financial standing, project statistics, and ROI.

Westborough, Ma, Us

• Managed and deployed over 180 electronic health exchange projects, integrating interfaces between multiple clients/vendors information systems for secure data transmission. Monitored and designed complex interface workflows.• Collaborated with clients, engineers, and executives at all levels throughout the project lifecycle to manage scope, requirements, resources, blockers, and project timeline.

Bachelor Of Engineering (Beng), Information Technology

Master'S Degree, Information Technology And Management (Mis)