Andrew Son Email & Phone Number

Houston, Tx, Us

Chicago, Illinois, Us

New York, New York, Us

Palo Alto, California, Us

Kingwood, Tx, Us

Kingwood, Tx, Us

Kingwood, Tx, Us

Kingwood, Tx, Us

Responsible for internal member communications to 3500 members/customers while implementing $500k external marketing and brand development roadmap to support business goals and objectives by generating leads, improve brand awareness and messaging of two distinct products; 1) exclusive private golf membership with $32500 initiation, 2) value-based private golf membership with $600 initiation.Developed team of 4 to create best regional marketing team in company based upon CEO’s evaluation of strategy, execution, teamwork, communication and creativity.Generated 19% more leads YOY due to strong collaboration with Sales, removal of stale/ineffective tactics, better media planning, integrated cross-channel consumer-facing marketing channel campaigns, implementing a digital strategy and becoming more involved in public relations for the region. Planned, developed, drove, oversaw and evaluated product roadmaps, marketing strategy and plan from creative inception/concept to completion for the Houston region that is responsible for $50M in revenue. Met 2013 KPI’s while inheriting and correcting 18% budget overage to 15% budget surplus.Worked with IT in developing new digital platforms in improving communications to the membership and delivered company cost-savings of ~$250k due to elimination of paper and postage costs.

Re-branded the Canongate player development (instructional) program. Conceptualized website and collateral while implementing social media to showcase and clarify the entire programming to all types of golfers. Enrolled 678 members in first year of program generating a minimum $165k incremental revenue for the company.Created the content and social media strategy, integrating Facebook, Twitter, blog and LinkedIn to not only increase awareness, but increase engagement with the Canongate brand. Expanded engagement by 67%.Worked closely with other companies (Nike Golf, Atlanta Journal Constitution) developing strategic partnerships and integrated campaigns to create quality leads for the sales team.Responsible for biggest sponsorship/partnership with PGA Tour’s Tour Championship tournament. Generated 5000 leads in 4 day span – YOY increase by 40%.

Oversaw golf operations of the busiest 18-hole golf facility in Sequoia’s portfolio of 23 courses in the Atlanta area. Manage, forecast, 6-figure monthly and multi-million dollar yearly P&L sheets and budgets. Supervise and delegate to a team of 16, including scheduling to meet labor cost expenses. Credited with making the operation run the smoothest since Sequoia’s involvement by members and staff.Decreased ballooned inventory from $91000 to $49000 in 12 months by optimizing merchandise strategy that is better fitting of the membership demographic and maintaining relationships with vendors to decrease aged inventory. Increased per round revenue by 11%.

Generated and implemented marketing concepts from start to finish for a start-up women’s fashion line.Prospected and visited retailers throughout southern CA and NV, along with making sales presentations via telephone nationally. Negotiated purchase agreements reaching $50,000 with retailers. Expanded distribution from 10 stores regionally on west coast to about 200 nationally by changing the positioning of the brand and product.Created and negotiated partnerships/sponsorships to increase impressions and trials to target market at no cost to the brand. Primary liaison between Sales Manager and marketing partners.Developed co-branding initiatives with urban fashion brands and top organic beauty product company for launches to garner public relations and media impressions by aligning brand with trend-setters in their respective industries.

Yokohama-Shi, Kanagawa, Jp

Responsible for Nissan Trucks, SUV, and Crossover Vehicle promotional and strategic launch initiatives. Contributed to the launch of the all-new Rogue, upgraded Murano, while sustaining recognition for older nameplates. Marquee programs include the former Nissan Open, sponsorship of the Heisman Trophy and partnership with Rodale Publishing. Interfaced with a multitude of agencies (print and TV – TBWA\Chiat\Day, media planning - OMD, direct mail – Tequila\, lifestyle – Tequila\, Hispanic – The Vidal Partnership, African American - TRUE) relaying strategies and objectives to deliver integrated programs to relevant targets to capture hand-raisers and maximize lead generation. Communicated and coordinated experiential marketing activities to regional offices and dealers to facilitate, optimize and activate event footprints and engage consumers with vehicle displays, giveaways and on-site activities.

Yokohama-Shi, Kanagawa, Jp

Revamped the merchandising strategy and worked with Global Communications team to turn program from -$1.4M to self-funding.

Yokohama-Shi, Kanagawa, Jp

Improved Better Business Bureau rating from “D” to “AA” by answering concerns responsively and tactfully.