Sondra Kirby Email & Phone Number

Wathena, Kansas

Oversee marketing activities for Summit Truck Bodies (STB) and Summit Truck Equipment (STE). Increase brand awareness and support long-term business growth by developing and implementing digital media, content, and account-based marketing strategies. Manage all aspects of the company website, including performance, content development, SEO initiatives, and integration with Google Analytics, Salesforce, and digital marketing platforms. Successful trade show exhibit and events planning and execution. Currently leading an implementation team to develop and grow e-commerce on the current website and integrate with CRM, ERP, and marketing platforms. Research and analyze information to identify new markets, customers, industry trends, demand for products and services, and efficacy of existing marketing campaigns and strategies.• Website Manager: Ensure our website is well-designed, functional, and secure, providing an optimal user experience and achieving the website's goals. • Boosted website traffic, engagement, conversions, and overall performance by leveraging SEO tactics and a focus on UX.• Coordinate and execute co-op marketing projects with business partner marketing teams.• Enhanced brand equity by positioning Summit as a trustworthy, innovative thought leader with a reputation for premium quality products and positive customer experiences.• Identify, generate, and nurture leads to increase sales for STE national sales team and STB parts sales through digital marketing, social media, and tradeshow or events.• Planned, organized, and executed successful national trade show events, ensuring that exhibitors and attendees had a positive experience while achieving the company's objectives. • Email Marketing: Proficient in creating highly engaging nurture campaigns to build relationships and drive conversions. Experienced in segmenting email lists to deliver personalized content and maximize campaign effectiveness.

Wathena, Kansas

•Manage day-to-day operations of the Parts Sales Department and marketing for Summit Truck Bodies is a manufacturer of heavy-duty service trucks, lube equipment, and telescoping cranes. • Collaborate with team members on Summit website management.• Sales of Cranes, Drawer Pack Systems, Air Compressors, Welders, and other service truck accessories. • Develop and implement a yearly integrated marketing plan focusing on digital and account-based marketing strategies.• Plan and attend national and regional industry trade shows • Content development for sales literature, website, and other marketing materials. • Part of the team that continually updates Summit Truck Bodies' website. • Oversee and coordinate outbound shipping with Parts Inventory Department and freight companies, including freight claims. • Stay on top of product knowledge and industry trends.

Wathena, Ks

• Factory direct inside sales of Granite Drawer Systems• Developed new business partnerships and strengthened existing relationships to increase sales for Granite Drawer Systems and Summit Cranes, and other truck accessories. • Completed a research project on outbound freight costs; resulted up to 30% lower freight expenses for customers.• Planned, designed and implemented sales promotions and materials for Granite Drawer Systems and the Parts & Service Department.• Administrative duties included maintaining customer files, process orders and invoicing as required on Infor Visual and Salesforce

Saint Joseph, Missouri

• Successfully managed and provided factory direct inside sales of Gray Mfg. to a combination of 9,000 core, major, national and government accounts.• Consistently outperformed sales goals and developed new business  2013: 156% quota with 5% new business 2012 (20% increase in monthly goal):178% quota with 20% new business 2011: 202% quota with 8% new business• Used Socratic and SPIN sales methods; actively listened to customer situations and problems to develop needs • Customer Service: Provided basic technical service to customers and assisted with parts orders

Fort Dodge Iowa

• Built and strengthened relationships with new and existing business to business (B2B) customers to sell advertisement opportunities• Designed, laid out and proofed ads to be published in newsprint.• Met sales and copy deadlines; consistently exceeded weekly, monthly and project sales goals

Master Of Business Administration - Mba, Dual Concentration: Marketing Communications & Emerging Digital Medias

Bachelor'S Of Science, Marketing Management, Business Management, 3.4

Courses include Marketing Management, Integrated Marketing Communications, Managerial Communication, Supply Chain & Logistics Management.

Associates Of Science, Business

Earned A.S. in Business

Certificate Of Culinary Arts, Culinary Arts

Studied Culinary Arts, Menu planning and Kitchen Management