Soner Birol Email & Phone Number

Berlin, De

Berlin, Germany

- Managing Global Suppliers for production, ensuring high-quality standards and timely deliveries.- Determining optimal production schedules, deciding on when, what, and how many units to produce based on market demand and inventory levels. Choosing the mode of transport (air or sea) based on inventory levels, optimising landing costs while balancing delivery speed and cost-efficiency. - Monitoring production processes closely, pushing suppliers to meet contractual lead times and ensuring consistent supply chain flow.- Modelling sales forecast for over 50 SKUs to ensure there are no stock outs and plan better- Managing three warehouses, overseeing parcel fulfilment and ensuring timely and accurate order processing.- Modelling fulfilment forecast with warehouses to adjust capacity over time

Turkey

Head of Turkey Ops- Leading Onboarding, Retention, quality and customer support teams- Analyzing data and take actions on a daily basis, make sure the KPIs are successfully met, everyday- Gathering customer feedback, categorize and prioritize with Product & Tech Team- Optimizing onboarding funnel- Orchestrating on retention & engagement elements- Increasing service quality and making sure every user is happy, every day!

Istanbul, Turkey

• Led resort’s online check-in project where guests may complete their check-in process before they arrive the hotel via mobile phone.o Integration with hotel PMS, CRM, and Marketing Autommation system. Sending customized check-in forms for all guests.o Established customer journeys to increase the completion rate beforehand.o Trained front office staff before season opening• Led the project in company’s digital transformation: Integrating different sources of PMS into one CRM system, switching to omnichannel marketing in collaboration with IT and Marketing Department• Created Lead Management scenarios based on sales department’s needs.• Created Customer Journey Scenarios, arranged communication at different touch points of customer including different channels of marketing (email, push notification, SMS)

Istanbul, Turkey

• Released and/or updated all three mobile app products of the company, putting UX and guest feeling, at the utmost importance:o HBC App: Follow up activities and events in the resort, make reservations to spa or water sports, order cocktails to sunbed, use digital expense cardo Hilsider UP!: Creating gym programs, following studio classes in the club , view profiles of like-minded club memberso Run for Green: Running Tracking app. Plant one three for each km you run.

Bachelor'S Degree, Civil Engineering

Education record