Responsible for business vertical expansion and retention• New Business development by Identifying the opportunities to be associated with Brands • Formulating marketing plans by integrating different Media Tools – On Ground & Digital• Brain storming & conceptualizing new & technology led ideas for the existing clients & new pitches• With access to a diverse, comprehensive range of marketing solutions for Rural & Urban markets like- Experiential Marketing Solutions, Digital Services to drive bottom-line results for our clients• Developing Market expansion plans focusing - client’s need, market challenges, Brand propositions and future expansion strategies• Presenting regional and decentralized communication approach• Developing Execution Plan with Roles & responsibilities.• Team development, training & monitoring successful delivery of projects• Project based ROI monitoring - Reviews and Post Activity analysis – Planned Vs Results• Keeping eye on the outcomes data & learning to develop more effective way ahead strategies