Sonia Johnson Email & Phone Number

Minnetonka, Minnesota, United States

Managing corporate identity, GS1 elements, tradeshows assets, and creating a digital presence.

Minnetonka, Mn

Minnetonka, Mn

Provided marketing leadership across the branded eggs and then for private label egg portfolios. Developed strategic plan and lead projects with multiple cross functional internal and external teams. Data driven objectives deliver growth through gained market share and increased margin. Guided new product fit, function, pricing and market position. Understanding foodservice customers needs, internal systems, complex product and packaging regulation, were critical for success.

Chanhassen, Mn

Strategically grow B2B share of customer and B2B share of market though search engine optimizing, direct mail, new products, meeting the needs of the customer, and operation excellence.

-Developed strategic customer partnerships with national headquarters, division and regional through relationships with key marketing, operations and culinary professionals. -Developed strategic plans for top customers in the segment with input from product strategy and the sales team. -Leveraged resources such as research, best practices, product program building, training, go-to-market strategies, promotions, customized merchandise, call campaigns, and menu applications.-Direct internal resources and external vendors to efficiently complete projects within scope and budget. -Experience directing inventory and demand management, R&D and outside vendors.