Sonia Petersen Email and Phone Number

-Drive sales performance through 28 points of sales in 25 cities in France, management up to 35 collaborators-Responsable for hiring, on boarding, training, promotion, development with constant feedback, regular visits, coaching, active listening, staff/center revenue, client results-Opening of Marseille Terrasse du Port store as Project Manager, refit and opening of several corners in departments stores -Establishing and maintaining positive relationships with both internal and external partners-In charge of the good application of our guidelines, and strong coordination with the visual team-Weekly and monthly feedback to HQ Italy ( KPI'S analysis, action plans, stock review, products) -Increase our commercial performances and following our action plan (KPI’S)-Creation and implementation of policies and procedure for a better monitoring -Working closely with buyers team in Italy, products swap, analysis on product and take decision when needed, be aware of our competitors and the trend -Performing trend analysis and planned business development according to present opportunities-Responsible of the respect of our process as inventory and take action if necessary -Supervises staff and assures optimization of available ressources to meet and/or exceed sales objectives-Launching the digital part MOON to the staff

-Management up to 15 collaborators, staff recruitment for the shop/coffee, stock-Selection of our products for the shop (300m2) with a strong ambition to push the visibility of emergent French designers -Collaboration with more than 400 designers, appointment, feedbacks on products, swap, training to the sales team-Follow up of the sell through by category and brands in order to increase KPI’S, and customer needs-Coordinator with different department HR, logistic, e-commerce, customer care-Responsible of the team motivation, monthly feedback, development, coaching, training-In charge of the store safety (including security integration)-Responsible of our stock and find solution for our shrinkage-Merchandising indoor and outdoor-Implementation of management tools (procedure, monthly feedbacks, disciplinary)-Management in-store events -Monitoring customers issues and finding solution, customer loyalty-Mystery shopper survey of the mall won the 1st position with 97.5/100-Animation of presentations to various companies (our Digital business)-Be a part of the strategy company (CODIR-management committee)

Flagship + corners Galeries Lafayette, Bon Marché et Printemps

En double contrat avec Surface To AirDéveloppement du chiffre d'affaire Gestion du stock, réassort et inventaires (baisse significative du taux de démarque inconnu)Visuel merchandising Weekly feedbackParticipation active aux achats à Milan et Paris pour Surface to Air Training des équipes Printemps sur les deux marques Enquête client mystère : Surface To Air 10/10, Marc by Marc Jacobs 9,1/10Recrutement d'un stagiaire pour les périodes commercialesFidélisation via le système carte Printania

Sur les 9 premiers mois, remplacement sur les points de vente Bon Marché, Printemps Haussman et Galerie Lafayette HaussmanDéveloppement du CA, point de vente le plus important du marché homme Balthazar Visual merchandising Conseil clients sur toutes les gammes de produits Fidélisation via le système Bon Marché Réassort, inventaire, suivi du stock

Introduction au Retail, Luxe Apprentissage de tous les codes du LuxeFidélisation client Ventes Rangement du stock