PROFILE HIGHLIGHTSAn executive with strong exposure and understanding of the market, excellent communication & interpersonal skill to adapt and excel in multi cultural environment. 15 plus years of experience, in Business development, Sourcing, Merchandising, Product costing, Production. Strong understanding of financial acumen for delivering profitable business. Core competencies in planning, forecasting, assortment planning, product development, sourcing, vendor management & profit optimization.Areas of ExpertiseVendor development, Scouring, Merchandising, Production Operations ,Product costing, Digital Marketing.
Bright Star Kids Wear
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Business OwnerBright Star Kids Wear Jan 2020 - PresentMaharashtra, India
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Business OwnerSelf-Employed Jan 2020 - Jan 2023India
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Marketing DirectorEric Apparels Jan 2019 - Jan 2023Mumbai, Maharashtra, India -
OwnerMcqueen Buying Solutions Mar 2016 - Jan 2019Mumbai, Maharashtra, India
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Merchandise ManagerApeego Marketing Ltd Sep 2012 - Feb 2016Worli, MumbaiCompany Majorly dealing as trader for the International and Retail clientele. Handled companies’ most important account, which accounted for more than 60% of the turnover and successfully oversaw the entire process of execution of the orders from sourcing to shipment. International Clients worked with: Tokmani (ladies wear), BIKBOK (Ladies wear), Ann Collection (Ladies wear) CUBUS and Pelle P (Kids wear).Retail Clients worked with :Babyoye.com and Firstcry.comDeveloped new vendors… Show more Company Majorly dealing as trader for the International and Retail clientele. Handled companies’ most important account, which accounted for more than 60% of the turnover and successfully oversaw the entire process of execution of the orders from sourcing to shipment. International Clients worked with: Tokmani (ladies wear), BIKBOK (Ladies wear), Ann Collection (Ladies wear) CUBUS and Pelle P (Kids wear).Retail Clients worked with :Babyoye.com and Firstcry.comDeveloped new vendors and undertook a successful sales promotion tour to Scandinavia in 2013.• Strong hold in sourcing from markets, such as Tirupur, Gujarat & Mumbai.• Developed ranges for various seasons Autumn, Spring Summer and Winter, received good response to the collection.• Prepared extensive analysis for each customer of past performance, Open enquiries and undertook a sales promotion tour to Scandinavia in Jan 2013.Generated many enquiries and sampling requests many of which subsequently got converted to order.• Was actively involved in vendor development for order execution and expanded the vendor base by adding several specialised factories for specific products.• Independently handled all correspondence, sample submissions for fit, PPs, Shipments etc.• Mentored new Merchandising recruits to ensure smooth functioning and understanding of the companies’ standard operating procedures.• At short notice undertook trouble shooting visits to production centre in Gujarat as well as in Tirupur to resolve problems.• Maintained excellent working relations between vendors and the organisations. Show less
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Sr, MerchandiserDutch India Agency Jul 2009 - Aug 2012Marine Lines, Mumbai India.The Agency worked for the largest discount store in Netherlands having over 1,100 retail chain of outlets Zeeman Textielsuper.Headed the Ladies nightwear and Ladies wear Departments. Role played.• Negotiations on the prices and placing the orders.• Strong follow-up on the running orders to meet the delivery dates.• Constant follow up on the development and approval of samples, taking care of the production process, from planning, to implementation, as well as… Show more The Agency worked for the largest discount store in Netherlands having over 1,100 retail chain of outlets Zeeman Textielsuper.Headed the Ladies nightwear and Ladies wear Departments. Role played.• Negotiations on the prices and placing the orders.• Strong follow-up on the running orders to meet the delivery dates.• Constant follow up on the development and approval of samples, taking care of the production process, from planning, to implementation, as well as monitoring the over all process.• Arranging for initial, Mid and final level of Inspections, also conducting inspections.• Managing the operations, involving product development, and selection of designs.• Preparing weekly MIS reports, for close follow-up, & ensure things are happening as per the schedule, accordingly taking corrective measures.• Ensuring merchandise is timely delivered to the customer & providing shipment details.• Effective communicator between buyer and the Manufacturer. Show less
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Sr. MerchandiserEsjay International Jul 2007 - Jun 2010Lower Parel, Mumbai India.A key member of team Esjay International handling Europe based client Oxbow, River Island and USA based designer Sally Miller.Taking care of the orders from Enquiry level till shipment level. -
MerchandiserGinger Clothing Pvt Ltd Jan 2003 - Dec 2005Mumbai, Maharashtra, IndiaWorked for the Buyer JD Williams.Role involved from sourcing fabric to Product development till shipment.
Sonia Shinde Skills
Sonia Shinde Education Details
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Sasmiras Institute Of Management Studies And ResearchFirst Class -
Bachelor Of Commerce (B.Com.)
Frequently Asked Questions about Sonia Shinde
What company does Sonia Shinde work for?
Sonia Shinde works for Bright Star Kids Wear
What is Sonia Shinde's role at the current company?
Sonia Shinde's current role is Owner at Bright Star Kids wear.
What schools did Sonia Shinde attend?
Sonia Shinde attended Sasmiras Institute Of Management Studies And Research, University Of Mumbai.
What are some of Sonia Shinde's interests?
Sonia Shinde has interest in Children, Education.
What skills is Sonia Shinde known for?
Sonia Shinde has skills like Sourcing, Apparel, Merchandising, Product Development, Retail, Textiles, Marketing, Pricing, Forecasting, Sales.
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