Sonia Dugdale Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Develop and execute marketing campaigns by working collaboratively with internal and external stakeholders while taking on day-to-day marketing activities. Building a brand, scaling up and pivoting as needed.• Performance marketing• Campaign planning and execution• Content development• Copywriting• Social media marketing • Email marketing & automation• Marketing budget management

Melbourne, Victoria, Australia

Facilitate preplanned course content and act as the primary point of contact for students in the course.Currently mentoring: - Digital Marketing StrategyPrevious courses mentored:- Content and Social Media Marketing- E-Commerce Strategy and Experience- Implementing Digital Marketing Campaigns

Melbourne, Victoria, Australia

Work collaboratively with internal and external stakeholders to deliver high quality campaigns, content and new ideas that support brand strategies and goals. Oversee and lead all marketing, partnership experience, digital, media, communications and public relations activities.• Marketing strategy development• Campaign planning and execution• Content development • Copywriting• Social media marketing – Facebook, Instagram• SEM• Brand & Marketing team manager•… Show more Work collaboratively with internal and external stakeholders to deliver high quality campaigns, content and new ideas that support brand strategies and goals. Oversee and lead all marketing, partnership experience, digital, media, communications and public relations activities.• Marketing strategy development• Campaign planning and execution• Content development • Copywriting• Social media marketing – Facebook, Instagram• SEM• Brand & Marketing team manager• Marketing budget management• PR management Show less

Melbourne, Australia

Develop and implement strategies and campaigns to drive sales and improve the positioning of RMIT Training’s brand, products and services.• Marketing strategy development & implementation• Copywriting for internal communications, ads, eDMs, website, social media, video & promotional print materials• Social media management

Melbourne, Australia

Facilitated and managed the effective delivery of marketing campaigns and managed the company’s online brand to ensure consistency across all channels. Responsibilities include campaign planning, optimisation and reporting via SEM, social media, remarketing and email channels.• Marketing campaign execution• Copywriting for internal communications, ads, eDMs, website, social media, video & promotional print materials• Internal and external event planning & execution• Press… Show more Facilitated and managed the effective delivery of marketing campaigns and managed the company’s online brand to ensure consistency across all channels. Responsibilities include campaign planning, optimisation and reporting via SEM, social media, remarketing and email channels.• Marketing campaign execution• Copywriting for internal communications, ads, eDMs, website, social media, video & promotional print materials• Internal and external event planning & execution• Press release writing• Social media management Show less

Calgary, Canada Area

Accountable for the successful delivery of major digital campaigns and cross-functional initiatives involving digital. Ensured that proper objective and goal setting took place, and drove the team to meet milestones, remain within budget, and ensured quality delivery that supported sustainability.

Calgary, Canada Area

Oversaw, executed, optimised and analysed client campaigns and strategies in order to drive consumer engagement, increase online customer acquisition and reach client goals.

Melbourne, Australia

Monitored social media activity and created content for clients’ websites and social media platforms. Monitored and analyzed information gathered through Google Analytics for clients’ websites (click through rate, cost per click). Prepared, proofread, and created content for publishing materials and advertising. Worked with the creative designer, graphic designer, account manager, and senior digital producer to tie together ideas and edit/build on existing content.

Kelowna, Bc

Establish and monitored measurement tactics through Google Analytics. Prepared monthly report of website performance and efficiency in order to monitor marketing campaign ROI. Managed and executed the company’s online social media marketing campaign.