Sonia John Email & Phone Number

Dubai, Ae

Paris, Ile De France, Fr

Partnership management with top industry tech partners, resulting in commercial JBP and revenue growth.Product development & launch strategies for new product offerings

New York, Ny, Us

• Design and implement company digital strategies that suit the brand needs and increase ROI within budget requirements• Oversee the adoption of more data driven media working with Marketing Science • Identify new opportunities with partners in programmatic, social and search • Handle monthly result tracking of digital media and reflecting the learnings and forecast• Set specific digital objectives and monitor progress and ensure smooth operation for all digital tools and applications • Responsible for overseeing digital projects and analyze SEO and marketing metrics and generating innovative ideas to increase web trafficKey Achievements• Successfully implemented Digital Media Strategy, planning and partner relations across the MENA region. Accounts Handled: Yum! & du telecommunications

New York, Ny, Us

New York, Ny, Us

Dubai, United Arab Emirates, Ae

• Developed Digital Strategy across brands to leverage the medium to its fullest • Worked across platforms of Internet, Programmatic, Mobile and Social Media• Responsible for Media Planning, Buying and Negotiation • Ideated on new ways to make best use of digital to engage audiences• Created and presented digital specific ideas and post campaign analysisKey Achievements• Successfully strategized and created effective media plans making best use of Internet, Mobile and Social Media as mediums to target and engage audiences, leveraging the power of measurability which this medium offers to extract learning’s and real time analysis. Accounts Handled: Nissan & Infiniti, Intercontinental and Lufthansa

Dubai, Ae

• Liased with the client servicing team to create efficient digital planning and buying strategies.• Developed media objectives and strategy documents based on client briefs Buy and negotiate media from suppliers • Executed end to end performance campaigns from strategy & planning to optimization & reporting• Coordinated with publishers for timely execution • Responsible for sharing reports with the client including complete analysis and recommendations.Accounts Handled: Lacoste, Sony, Huawei, Msheireb Properties

Bankside, London, Gb

• Worked closely with clients to create media buying and planning strategies that achieve their brand objectives. • Responsible for procuring rate cards and analizing campaign rates with various advertising networks and publishers• Evaluated the performance of all media campaigns and ensuring that spends are in-line with the budgets • Optimized, monitored and executed all media campaigns to ensure best results Accounts Handled: Hindustan Unilever Ltd

Bankside, London, Gb

Chicago, Illinois, Us

Postgraduate Diploma, Advertising And Marketing Communications

Bachelor'S Degree, English Literature