Sonia Leonard Email & Phone Number

Minneapolis, Mn, Us

Ramsey County, Minnesota, United States

Maple Grove, Minnesota, United States

Minnesota

Roseville, Mn

Greater Minneapolis-St. Paul Area

Designed and developed integrated marketing communications for publication advertising, product launches, exhibits, events, trade shows, web, and national meetings. I Selected outside vendors for photography, video, illustration, voiceovers, layout, and design. Supervised staff (2) in the day-to-day performance of jobs, career training and delivered performance reviews. Established yearly advertising schedule with a budget of $300K, coordinated media placement for print and web. Negotiated cost and placement of ads in publications and journals, signed insertion orders, confirmed media specifications, and material due dates.• Reviewed messaging and communications strategies, ensuring that content was consistent across all channels. • Conceptualized visual and creative for rebranding initiatives, producing new creative across multiple platforms, including print, advertising campaigns, catalog, tradeshow, PowerPoint and web, elevating brand recognition, presence, and impact. Directed photography and video for products, training, and lifestyle from tabletop to complete hospital reprocessing and manual cleaning rooms.• Managed several facets of tradeshow strategies linking booth layout to product launch positioning, oversaw interactive events to include CE booth presentations, vendor programs, surveys, and proper giveaways, increasing ROI and ROO by attracting attendees to booth generating additional leads.

Greater Minneapolis-St. Paul Area

Provided art direction and campaign recommendations for 4 diverse business units within Cantel Medical: Medivators Endoscopy, Renal Systems, Infection Prevention Chemistries, and Therapeutic Technologies Group and maintained compliance with corporate and regulatory affairs, including, AdvaMed and Sunshine Act regulations. Purchased all facets of printing and attended press checks. Built and maintained digital asset library and an online storefront for easy ordering of brochures, sell sheets and other marketing communications pieces, eliminating the cost of shipping large quantities of printed material and assuring project readiness.

Greater Minneapolis-St. Paul Area

I Collaborated with the directors of marketing and product managers to develop marketing collateral for a diverse portfolio of medical devices. Designed publications ads, brochures, catalogs, tradeshow graphics, logos, direct mail pieces.

Greater Minneapolis-St. Paul Area

Designed brochures, newsletters, publication ads, catalogs, tradeshow exhibits, and promotional items from concept to completion.

Greater Minneapolis-St. Paul Area

I held advancing roles as Production Art Director/Staff Art Director/Senior Art Director I collaborated with writers and other business team members to develop concepts for direct mail packages, catalog wraps, promotional pieces, brochures and collateral material. I was responsible for the entire creative process from the concept and design of the project thru completion to include: photo direction, management of in-house and outside vendors to the final printed pieces.

Bachelor Of Fine Arts - Bfa, Bachelor Of Fine Arts

Ctsm - Certified Trade Show Marketer, Exhibiting, Trade Shows And Event Management

Mini Masters Of Marketing