Worked as an Area Manager – Retail Sales and Operations of Exclusive Brand Outlets for Allen Solly, Tamil Nadu. Handling a team of 13 people directly and over 50 people indirectly while driving an annual business of over INR 16 crore at Aditya Birla Fashion Retail LtdKey Responsibilities:Driving sales through implementation and compliance of exceptional Operational Standards across Allen Solly stores, undertaking customer outreach activities, correction of merchandise mix and maintaining store visual merchandising standards. Conceptualization and execution of key Marketing Activities- driving customer acquisition through BTL (strategic CRM database targeting, hoardings, store catchment activation, impactful Store Launch initiatives, In-Store Offers conceptualization). Business planning and competition analysis of all stores; being abreast with new opportunities in existing markets, and looking out for high potential marketsEnsuring business profitability through cost analysis and optimizationHiring and training of employees for front-end operations, their progression and appraisal; enhancingstaff competence through training to provide exceptional customer experienceFranchisee management, negotiating of terms of commission to ensure theirs as well as the company’s profitability Achievements:Ranked 2nd in the best Area Manager Awards by Retail COO, ABFRL for achieving 29% Growth in FY 17-18.Achieved Like-to-Like Growth of 29% and 12% in the Two year’s stint with CAGR of 19% vs Brand CAGR of 8%.Nominated for the Emerging Leader award by the National Operations Manager, Allen Solly in FY 19-20.

 Designed a Business model for Luxasa, A Travel and Tourism co., by assessing its target segment, revenue model & cost structure Identified key drivers for pushing Luxasa’s Business and designed a Go-to-Market Strategy based on that Collaborated with the HR Head in identifying key skills required while recruiting hires for organization