Sonia Tessaro, Bcomm Email & Phone Number

Waterloo, Ontario, Canada

As a Marketing Specialist at WUSA, I lead strategic marketing initiatives to boost student engagement and awareness. Key responsibilities include:-Coordinating marketing efforts for events and services to drive engagement and meet organizational goals.-Supporting inclusive programs and initiatives across campus alongside the services and events team.-Leading marketing campaigns for major events like Welcome Week, reaching 11,000+ students in Fall 2024.-Collaborating with the social media team to develop cohesive content and ensure brand consistency for events and services I support.-Managing print and digital promotions, ensuring alignment with overall marketing goals.-Updating event content through WordPress to keep information current and accessible.-Collaborating with internal teams to implement marketing plans, manage part-time staff, and oversee budgets.-Managing relationships with external vendors for printing to ensure timely, quality deliverables.-Conducting market research to inform strategic decisions and optimize initiatives.-Mentoring part-time staff through training, feedback, and skill-building opportunities.I am skilled in strategic planning, project management, and relationship-building, always seeking innovative solutions to enhance the student experience.

Vaughan, On

-Provided nationwide support to franchisees on signage to ensure strong brand presence in local communities, enhancing visibility and engagement.-Led a national rebrand of signage at Kumon centres across the country, ensuring consistency and alignment with updated brand guidelines.-Assisted new and existing instructors with local marketing initiatives, empowering them to effectively promote their centres and attract students.-Managed the national student awards event program, coordinating events at over 75% of centres, resulting in increased student retention at participating locations.-Administered the Staples Webprint site, overseeing the storage and distribution of marketing assets to franchisees and centres nationwide.-Maintained strong vendor relationships with signage vendors, student awards event vendors, and Staples, ensuring timely project completion and smooth order fulfillment.-Contributed to the DEI Taskforce and the Student Conference Committee, actively participating in initiatives to enhance diversity, equity, and student engagement.

Vaughan, On

-Conducted operational research and supported project management efforts, identifying business development and market opportunities to achieve mid and long-term objectives.-Collaborated with the Instructor Advisory Council and senior management to address operational and instructional concerns, ensuring smooth organizational functioning.-Contributed to the development and monitoring of the 5-year strategic plan and annual corporate budgets, positioning the organization for sustainable growth.-Provided key research and insights to the executive team, supporting the successful expansion into Central America with the opening of six new locations in Panama City.-Actively contributed to the achievement of corporate initiatives, ensuring alignment with long-term strategic goals.

Vaughan, On

-Provided marketing support to 300+ franchisees, optimizing advertising effectiveness, leveraging sponsorships, and building relationships with local businesses.-Led national marketing campaigns, managing concept development, creative production, promotion, and implementation.-Ensured brand compliance and supported franchisees with marketing strategies, event management, and local promotions.-Managed production of advertising materials, including direct mail, print collateral, paid media, and email campaigns.

Bachelor Of Commerce - Bcom, Marketing Management

Certificate, Business Process Improvement, Modelling And Management

Certificate, Strategy & Analysis

Diploma, Business Administration Marketing

Certificate, Social Media Marketing