Sonia Vasudeva Email & Phone Number

Sunnyvale, California, Us

Responsible for global channel marketing strategy (Americas, APAC & EMEA) and account management for the Americas region channel partners. ► Spearheaded the 2-tier distribution strategy for the Americas. Planned and executed the annual MDF budget to drive initiatives, resulting in a 42% YoY increase in overall revenue.► Created marketing campaigns to drive SaaS and hardware sales, leveraging varied campaign types optimizing results by country, including email (Marketo), social and vertical webinar series yielding 200 leads.► Designed customized partner portals (Folloze: ABM) to drive partner enablement, engagement, and ongoing communications for over 200 channel partners.

Xizhi District, New Taipei City, Tw

Responsibilities included the development, management and execution of marketing programs and promotions for Acer's network of channel partners. MARKET DEVELOPMENT FUNDS (MDF)► Responsible for annual MDF budgets in excess of $7M with consistent track record of maintaining a target channel goal. ► Management of alliance partner funded programs with campaigns designed to meet business goals and partner requirements.PARTNER PROGRAM MANAGEMENT ► 1st and only dedicated partner program manager; developed Acer’s partner programs from inception to market.► Launched a series of programs to help select partners with pricing and incentives which help facilitate profitable sales of growing categories of products.► ► ► Launched Acer Rewards, a customer loyalty program offering incentives via reloadable prepaid debit cards based upon the sales of selected Acer products with the program yielding 93% growth in participant registration through Acer Rewards.► ► ► Implemented a sales contest to increase program awareness targeting both VAR sales managers and reps. Elements included a landing page, call campaign, email marketing, banner ads, and channel publication digital displays all resulting in 23% YoY revenue growth.CHANNEL PARTNER MANAGEMENT (TO, THROUGH AND WITH PARTNER)► Execution and knowledge of various types of sales incentives and contests including baseline growth, piece of pie, per unit, lottery, and sales engagement activities such as floor days, L&Ls, and gamification.► Content creation for all partner activities including social media engagement, podcasts, webinars, re-targeting ads, microsites, email drip and demand gen campaigns.► Participation in executive Quarterly Business Reviews (QBRs) and Acer’s Channel Partner Summit (annual meeting of top distribution, DMR and reseller partners).CHANNEL ECOSYSTEM► Working use of channel software technologies such as TCMA, CIM, CLR, CDM

Ca, 95134, Us

(acquired by Oracle)► Managed the relationships in all channel related activities such as deal registrations with our distributor and authorization of reseller contracts. Maintained all aspects of the company partner portal.► Executed regional marketing programs such as tradeshows, seminars, webinars, and direct mail campaigns.► Led an 11-city virtualization road show, with an average ROI of 75 leads and 10 sales briefings per show.

San Jose, California, Us

(Decru, A NetApp Company)► Implemented a customer reference program database with metrics such as product specifications, vertical markets, and business problems. Resulted in nearly double the quantity of field briefings per week.► Created demand generation programs, including a weekly webinar series for customers, prospects, and channel partners. Assisted in the preparation of vendor-driven webcasts, whitepapers, and e-newsletters. ► Responsible for collateral production, copywriting, creation of marketing material for all company communications, including a monthly sales newsletter that tripled in subscription rate over one quarter.► Managed all tradeshow/event-related activities including post-event lead tracking through SFDC.

(Acquired by HP)► Managed databases for development of new marketing programs. Transitioned the company to a new CRM system tripling the data within a given target audience.