Social Media & Content Management - Team Lead
Gurugram, Haryana, India
1. Create and implement a comprehensive content strategy that aligns with our target audience and marketing goals. 2. Produce high-quality, original, and engaging content that resonates with our target audience. 3. Conduct keyword research and optimize content to improve organic visibility and drive traffic, critically analyzing search trends and user intent. 4. Create and optimize social platforms for 75+ niche projects, catering to diverse clients in the USA and Canada, solving specific market penetration challenges. 5. Collaborated with cross-functional teams to streamline workflows and achieve project objectives. 6. Analyze key performance metrics to assess the effectiveness of the content strategy using tools such as Google Analytics, GSC, Ahref, etc., , defining and addressing any underperformance issues.