- Definition of vision and strategy of the corporate customer offer as well as category targets for dog food internationally- Conception and project lead of innovations based on identified trends and customer needs for our exclusive brands- functional lead of eight people in category management & strategic partner service

- Global brand strategy development & product management for Lysol/ Sagrotan/ local brands with focus on EUANZ - Creating & managing innovation projects for the categories of household cleaners, disinfection and air from ideation to launch- Strong focus on sustainability and purpose driven projects

- Managing the Finish dishwasher additives portfolio, professional assortment and strategic alliances- Developing new product concepts, campaigns and comms as lead market for the EUANZ region, including TV copies, digital marketing and POS promotions

- Planning communication & in store activation to increase the additives penetration in the DACH region- Campaign management, e.g. cashback trade promotion, nation-wide purpose campaign

- Responsible for daily operations with the account Amazon, including price negotiations and year end talks- Planning, execution and analysis of customer promotions and events- Participation in international and local projects to improve Reckitt's e-commerce orientation

- Category Management for drugstore retailers and e-commerce, Germany (1 year)- Media Marketing: Digital Communications & eShopper Management (6 months)- Key Account Management E-Commerce (6 months)

Effectiveness and efficiency evaluations of marketing campaigns, Marketing campaign planning, goal definition and competition analyses

Event organization and promotion campaigns, planning and implementation of cooperation requests

Consulting projects including market research, M&A, industry analyses and costumer acquisition