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Sonja Hoffmann Email & Phone Number
Head of Brand Management
at
Fressnapf Holding SE
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Brand Management
Location
Cologne, North Rhine-Westphalia, Germany
Company size
Who is Sonja Hoffmann? Overview
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Quick answer
Sonja Hoffmann is listed as Head of Brand Management at Fressnapf Holding SE, a company with 568 employees, based in Cologne, North Rhine-Westphalia, Germany. AeroLeads shows a matched LinkedIn profile for Sonja Hoffmann.
Sonja Hoffmann previously worked as International Senior Category Manager - Functional Lead Dog Food at Fressnapf Tiernahrungs Gmbh and Global Senior Brand Manager Lysol at Reckitt. Sonja Hoffmann holds Master Of Science (M.Sc.), Marketing & Management from Westfälische Wilhelms-Universität Münster.
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Fressnapf Holding SE
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Profile bio
About Sonja Hoffmann
Proficient brand & category manager with strong analytical skills, excellent self-organization and a heart for team building. My 7+ years experience in both marketing and sales positions within FMCG led to the holistic way of approaching growth opportunities I own today.
Current workplace
Sonja Hoffmann's current company
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Fressnapf Holding Se
12 roles
Sonja Hoffmann work experience
A career timeline built from the work history available for this profile.
International Senior Category Manager - Functional Lead Dog Food
Current- Definition of vision and strategy of the corporate customer offer as well as category targets for dog food internationally- Conception and project lead of innovations based on identified trends and customer needs for our exclusive brands- functional lead of eight people in category management & strategic partner service
Jan 2024 - Present
Global Senior Brand Manager Lysol
- Global brand strategy development & product management for Lysol/ Sagrotan/ local brands with focus on EUANZ - Creating & managing innovation projects for the categories of household cleaners, disinfection and air from ideation to launch- Strong focus on sustainability and purpose driven projects
Apr 2022 - May 2023
Brand Manager Finish
- Managing the Finish dishwasher additives portfolio, professional assortment and strategic alliances- Developing new product concepts, campaigns and comms as lead market for the EUANZ region, including TV copies, digital marketing and POS promotions
Jan 2020 - Apr 2022
Associate Brand Manager Finish
- Planning communication & in store activation to increase the additives penetration in the DACH region- Campaign management, e.g. cashback trade promotion, nation-wide purpose campaign
Apr 2019 - Dec 2019
Junior Key Account Manager E-Commerce
- Responsible for daily operations with the account Amazon, including price negotiations and year end talks- Planning, execution and analysis of customer promotions and events- Participation in international and local projects to improve Reckitt's e-commerce orientation
May 2018 - Mar 2019
Commercial Graduate Marketing & Sales
- Category Management for drugstore retailers and e-commerce, Germany (1 year)- Media Marketing: Digital Communications & eShopper Management (6 months)- Key Account Management E-Commerce (6 months)
May 2016 - Apr 2018
Student Associate B2B Marketing
Oct 2013 - Feb 2016
Tutor Mathematics For Economists
Oct 2011 - Sep 2014
Internship Marketing Excellence
Effectiveness and efficiency evaluations of marketing campaigns, Marketing campaign planning, goal definition and competition analyses
Jun 2015 - Aug 2015
Internship Media Sales Digital Campaigns & Media Sales Aviation
Event organization and promotion campaigns, planning and implementation of cooperation requests
Mar 2015 - May 2015
Internship Management And Marketing Consulting
Otto Küsters & Company / Afc Management Consulting
Consulting projects including market research, M&A, industry analyses and costumer acquisition
Aug 2012 - Oct 2012
Team & coworkers
Colleagues at Fressnapf Holding SE
Other employees you can reach at fressnapf.de. View company contacts for 568 employees →
AF
Alina Filipenko
Colleague at Fressnapf Holding Se
Cologne, North Rhine-Westphalia, Germany, Germany
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MH
Michael Höffgen
Colleague at Fressnapf Holding Se
Krefeld, North Rhine-Westphalia, Germany, Germany
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NB
Nicole Bieri
Colleague at Fressnapf Holding Se
Dulliken, Solothurn, Switzerland, Switzerland
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MD
Martin Dobslaf
Colleague at Fressnapf Holding Se
Schwerin, Mecklenburg-West Pomerania, Germany, Germany
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SK
Sabrina Kummer
Colleague at Fressnapf Holding Se
Krefeld, North Rhine-Westphalia, Germany, Germany
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SS
Svenja S.
Colleague at Fressnapf Holding Se
Ratingen, North Rhine-Westphalia, Germany, Germany
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FW
Fabian Wingerath
Colleague at Fressnapf Holding Se
Düsseldorf, North Rhine-Westphalia, Germany, Germany
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MK
Marvin Kramer
Colleague at Fressnapf Holding Se
Germany, Germany
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CD
Christian Diercks-Misch
Colleague at Fressnapf Holding Se
Sønderborg, Region Of Southern Denmark, Denmark, Denmark
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FS
Franziska S.
Colleague at Fressnapf Holding Se
Bichl, Bavaria, Germany, Germany
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Alina Filipenko
Colleague at Fressnapf Holding Se
Cologne, North Rhine-Westphalia, Germany, Germany
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MH
Michael Höffgen
Colleague at Fressnapf Holding Se
Krefeld, North Rhine-Westphalia, Germany, Germany
View →
NB
Nicole Bieri
Colleague at Fressnapf Holding Se
Dulliken, Solothurn, Switzerland, Switzerland
View →
MD
Martin Dobslaf
Colleague at Fressnapf Holding Se
Schwerin, Mecklenburg-West Pomerania, Germany, Germany
View →
SK
Sabrina Kummer
Colleague at Fressnapf Holding Se
Krefeld, North Rhine-Westphalia, Germany, Germany
View →
SS
Svenja S.
Colleague at Fressnapf Holding Se
Ratingen, North Rhine-Westphalia, Germany, Germany
View →
FW
Fabian Wingerath
Colleague at Fressnapf Holding Se
Düsseldorf, North Rhine-Westphalia, Germany, Germany
View →
MK
Marvin Kramer
Colleague at Fressnapf Holding Se
Germany, Germany
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CD
Christian Diercks-Misch
Colleague at Fressnapf Holding Se
Sønderborg, Region Of Southern Denmark, Denmark, Denmark
View →
FS
Franziska S.
Colleague at Fressnapf Holding Se
Bichl, Bavaria, Germany, Germany
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3 education records
Sonja Hoffmann education
Master Of Science (M.Sc.), Marketing & Management
Master Of Science - Ms, Marketing & Management
Bachelor Of Science (B.Sc.), Business Administration
FAQ
Frequently asked questions about Sonja Hoffmann
Quick answers generated from the profile data available on this page.
What company does Sonja Hoffmann work for?
Sonja Hoffmann works for Fressnapf Holding SE.
What is Sonja Hoffmann's role at Fressnapf Holding SE?
Sonja Hoffmann is listed as Head of Brand Management at Fressnapf Holding SE.
Where is Sonja Hoffmann based?
Sonja Hoffmann is based in Cologne, North Rhine-Westphalia, Germany while working with Fressnapf Holding SE.
What companies has Sonja Hoffmann worked for?
Sonja Hoffmann has worked for Fressnapf Holding Se, Fressnapf Tiernahrungs Gmbh, Reckitt, Rb, and University Of Muenster.
Who are Sonja Hoffmann's colleagues at Fressnapf Holding SE?
Sonja Hoffmann's colleagues at Fressnapf Holding SE include Alina Filipenko, Michael Höffgen, Nicole Bieri, Martin Dobslaf, and Sabrina Kummer.
How can I contact Sonja Hoffmann?
You can use AeroLeads to view verified contact signals for Sonja Hoffmann at Fressnapf Holding SE, including work email, phone, and LinkedIn data when available.
What schools did Sonja Hoffmann attend?
Sonja Hoffmann holds Master Of Science (M.Sc.), Marketing & Management from Westfälische Wilhelms-Universität Münster.
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