Sonny and the executive team have implemented aggressive product diversification, market penetration, cost-cutting, and other strategic measures to attain unprecedented growth at SafetyFirst Systems. Prior to joining SafetyFirst, Sonny owned and operated a franchise for 101 Mobility to satisfy a lifelong dream of assisting the elderly and disabled. In addition to spearheading all the accounting, treasury, marketing, and business development efforts for the company, he was also responsible for bringing in 75% of the company sales. Prior to 101 Mobility, Sonny was a results-driven finance executive with more than 17 years of experience working for large multinational corporations as well as for smaller growth stage companies in diverse industries. A proven performer with strong leadership, communication, analytical, and interpersonal skills. He specialized in finance, strategy, project planning, business case development and modeling, budgeting, incentive compensation and commission plans, financial reporting and interfacing and reporting directly to Board of Directors, CFO’s, and Division Directors. An expert at identifying, consolidating, and communicating relevant financial information for corporate decision-making and strategic planning. Executive MBA in Finance from Rutgers' University.