Sonu Agarwal

Sonu Agarwal Email and Phone Number

Growth Mentor & Advisor @ Encora Inc.
Sonu Agarwal's Location
San Francisco Bay Area, United States, United States
Sonu Agarwal's Contact Details
About Sonu Agarwal

My Blog can be viewed at https://sonuonmarketing.com and https://ishwarifoundation.org/Thought leader and global influencer in marketing transformation and driving results. Perfect balance between Art and Science (left and right brain), Strategy and Execution that drives exponential growth. I focus on my 3Ps - Priorities (to map to goals and resources); Processes (tools, metrics and cross-functional alignment) and People (matching and developing skills to goals).Keen focus on sales and marketing teams to align through process, automation, and shared KPIs, devising strategies to make them more effective, and building teams and process to drive growth, predictability and profitability.• 25+ years of work experience in SaaS companies, enterprise software, financial companies, and start-ups. • Direct/Digital Marketing and Internet technologies (B2B demand generation, SEO, SEM, Telecalling strategies)* Modern Marketer and Marketing Technologist (evaluated and implemented CRM, MAT and marketing and sales optimization solutions.)• Entrepreneur: Founding team of Offshore Marketing Services company grew to 150 people and 3 offices in India• General management, Staff Development, business applications management and assessment

Sonu Agarwal's Current Company Details
Encora Inc.

Encora Inc.

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Growth Mentor & Advisor
Sonu Agarwal Work Experience Details
  • Encora Inc.
    Excellarate Chief Marketing Officer (Excellarate Acquired By Encora)
    Encora Inc. Jan 2021 - Present
    Santa Clara, California, Us
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  • Ipef
    Environment Activist L Ishwarifoundation.Org
    Ipef Jun 2019 - Dec 2022
    Working with social entrepreneurs that are creating explosive opportunities to accelerate the pace of innovation and initiatives in sustainable energy and waste management. Evangelism and education through my blog #take2 (www.ishwarifoundation.org)
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  • Excellarate
    Chief Marketing Officer (Synerzip)
    Excellarate Jun 2019 - Dec 2020
    Scottsdale, Arizona, Us
    Growth strategies and operational orchestration and delivery and business model planning. Synerzip merged with Prime end of 2020 to continue to scale and deliver digital transformation.
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  • Moogsoft
    Chief Marketing Officer/ Category Builder & Growth Strategist/Executive Producer Of Aiops Exchange
    Moogsoft Nov 2018 - Jul 2019
    Restructure and realigned marketing to drive growth. Delivered strategic plan to build category, brand and established pipeline metrics after the company had huge layoffs and burned through most of series D. Build AIOps category. Developed positioning, brand promise and growth models. Launched AIOps Exchange to build out AIOps category and create industry leadership. - Defining the Future of AIOps and enabling the digital economy. (www.aiops-exchange.org)
  • Contrast Security
    Growth Strategist
    Contrast Security Apr 2018 - Oct 2018
    Pleasanton, California, Us
    Launched Contrast Community Edition (Freemium) Product and designed flow to drive pipeline and growth.(Consultant)
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  • Qualys
    Vp Digital Marketing - Global
    Qualys Jan 2016 - Nov 2017
    Foster City, Ca, Us
    Responsible for driving the overall strategy, execution & measurement of a multi-dimensional marketing function that includes the Campaign Framework and Design, Content Strategy, Customer and Partner Marketing, Reporting & Analytics, Sales & Marketing Operations & Technology and Budget Mapping and Allocation across the globe.
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  • Operational Marketing Consultant
    Vp/Head Of Marketing And Growth
    Operational Marketing Consultant Jul 2008 - Dec 2015
    Delivered marketing game plan, managed and built teams (long term engagements working as head of marketing on branding, positioning, website, social, content, pipeline growth) for startups and mid to large companies launching or pivoting their products.Client list included - Gild, Hoopla, SDL Tridion, Clickability, Fortinet, Inkling, Vocera, Talentica Software
  • Regalix
    Founding Team: Entrepreneur And Marketing Leader
    Regalix Jul 2005 - Jul 2008
    San Mateo, California, Us
    Web 2.0 marketing services company with operations in US and India working with clients such as Paypal, Xignite, CallidusCloud and many more to drive Search Engine Marketing and website portal development.
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  • Fireball
    Entrepreneur/President: Marketing Web 2.0, Lead Generation
    Fireball Apr 2003 - Jun 2005
    Founder, marketing services start-up company
  • Upshot Corporation (Part Of Oracle Via Siebel Acquisition)
    Business Consultant: Lead Management Efficiency Processes
    Upshot Corporation (Part Of Oracle Via Siebel Acquisition) May 2002 - Aug 2002
    Chicago, Il, Us
    · Established best practices for usage of Upshot’s Sales Force Automation application.
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  • Egain Communications
    Head Business Applications, Operational Efficiency, Application Management, Offshore Development
    Egain Communications May 2001 - Apr 2002
    Sunnyvale, Ca, Us
    · Assisted the President in a general management role in operational areas where there were opportunities for cost reduction, and for setting up business processes offshore.· As the Head of the Business IT (BIT) group, set up the staff and structure out of the India Office to support all eGain internal applications. · Negotiated contracts, designed, managed, trained, evangelized and launched several business applications using the offshore team. (Mentorix, Consilient, Cellmania (Mobile Sales System), DiscussionBoards)
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  • Wordwalla Inc.
    Sr. Director Marketing/Marketing Head - Wordwalla
    Wordwalla Inc. Jun 2000 - Feb 2001
    · Marketing executive for a start-up global language software company, reporting to the CEO. Responsible for all areas of marketing – product marketing (data sheets, white paper, product demos), product management, market segmentation, market research, pricing, lead generation, website development, PR, and event marketing.
  • Chipshot.Com
    Director Digital Marketing At Chipshot.Com
    Chipshot.Com Feb 1999 - Apr 2000
    · Joined as 2nd employee in the marketing department. Responsible for contributing to over 30% of the company’s revenues for FY99 through interactive advertising, strategic partnerships (e.g., AOL, Yahoo!, Lycos), affiliate marketing, viral marketing, and online promotions.
  • Netcom Online Communications (Aquired By Mindspring Merged With Earthlink Merged With Windstream)
    Sr. Marketing Manager
    Netcom Online Communications (Aquired By Mindspring Merged With Earthlink Merged With Windstream) May 1997 - Feb 1999
    · Responsible for the company attaining net positive customer growth after over a year of zero or negative growth. Ensured customer acquisition targets were met by designing and implementing direct response programs through direct mail, print, radio, and telesales. Managed cross-functional teams, multiple advertising agencies (Devon Direct, FCB etc) and supervised marketing staff to ensure successful program implementation.
  • Providian Bancorp (Part Of Chase Via Wamu Acuisition)
    Product Manager At Providian Bancorp (Part Of Chase)
    Providian Bancorp (Part Of Chase Via Wamu Acuisition) Mar 1991 - Jun 1996
    · Managed the Revolving Line of Credit product, which was growing at the annual rate of $700million. Contributed significantly to the growth of the Home Loan product line to reach the $1 billion mark. Managed annual budgets of $8 million. Managed call-center and direct mail agencies to achieve acquisition and growth goals.· For all products and tests designed direct-mail copy, layout and telemarketing scripts that resulted in more than a 20% increase in customer response rates to the company’s products. Developed predictive models using SAS and Chaid to target customers for various financial product offerings.

Sonu Agarwal Skills

Lead Generation Strategic Partnerships Strategy Crm Marketing Automation Analytics Product Management Management Product Marketing Start Ups Leadership Customer Relationship Management Salesforce.com Direct Marketing Cross Functional Team Leadership Demand Generation Marketing Vendor Management Seo Saas B2b Market Research Digital Marketing Software As A Service Enterprise Software Marketing Strategy Email Marketing Business To Business Search Engine Optimization

Sonu Agarwal Education Details

  • Utah State University
    Utah State University
    Finance And Marketing
  • University Of Delhi - Hansraj College
    University Of Delhi - Hansraj College
    Business

Frequently Asked Questions about Sonu Agarwal

What company does Sonu Agarwal work for?

Sonu Agarwal works for Encora Inc.

What is Sonu Agarwal's role at the current company?

Sonu Agarwal's current role is Growth Mentor & Advisor.

What is Sonu Agarwal's email address?

Sonu Agarwal's email address is so****@****lys.com

What is Sonu Agarwal's direct phone number?

Sonu Agarwal's direct phone number is +165080*****

What schools did Sonu Agarwal attend?

Sonu Agarwal attended Utah State University, University Of Delhi - Hansraj College.

What skills is Sonu Agarwal known for?

Sonu Agarwal has skills like Lead Generation, Strategic Partnerships, Strategy, Crm, Marketing Automation, Analytics, Product Management, Management, Product Marketing, Start Ups, Leadership, Customer Relationship Management.

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