Sonu Agarwal Email & Phone Number

Santa Clara, California, US

Working with social entrepreneurs that are creating explosive opportunities to accelerate the pace of innovation and initiatives in sustainable energy and waste management. Evangelism and education through my blog #take2 (www.ishwarifoundation.org)

Scottsdale, Arizona, US

Growth strategies and operational orchestration and delivery and business model planning. Synerzip merged with Prime end of 2020 to continue to scale and deliver digital transformation.

Restructure and realigned marketing to drive growth. Delivered strategic plan to build category, brand and established pipeline metrics after the company had huge layoffs and burned through most of series D. Build AIOps category. Developed positioning, brand promise and growth models. Launched AIOps Exchange to build out AIOps category and create industry.

Pleasanton, California, US

Launched Contrast Community Edition (Freemium) Product and designed flow to drive pipeline and growth.(Consultant)

Foster City, CA, US

Responsible for driving the overall strategy, execution & measurement of a multi-dimensional marketing function that includes the Campaign Framework and Design, Content Strategy, Customer and Partner Marketing, Reporting & Analytics, Sales & Marketing Operations & Technology and Budget Mapping and Allocation across the globe.

Delivered marketing game plan, managed and built teams (long term engagements working as head of marketing on branding, positioning, website, social, content, pipeline growth) for startups and mid to large companies launching or pivoting their products.Client list included - Gild, Hoopla, SDL Tridion, Clickability, Fortinet, Inkling, Vocera, Talentica.

San Mateo, California, US

Web 2.0 marketing services company with operations in US and India working with clients such as Paypal, Xignite, CallidusCloud and many more to drive Search Engine Marketing and website portal development.

Founder, marketing services start-up company

Chicago, IL, US

· Established best practices for usage of Upshot’s Sales Force Automation application.

Sunnyvale, CA, US

· Assisted the President in a general management role in operational areas where there were opportunities for cost reduction, and for setting up business processes offshore.· As the Head of the Business IT (BIT) group, set up the staff and structure out of the India Office to support all eGain internal applications. · Negotiated contracts, designed.

· Marketing executive for a start-up global language software company, reporting to the CEO. Responsible for all areas of marketing – product marketing (data sheets, white paper, product demos), product management, market segmentation, market research, pricing, lead generation, website development, PR, and event marketing.

· Joined as 2nd employee in the marketing department. Responsible for contributing to over 30% of the company’s revenues for FY99 through interactive advertising, strategic partnerships (e.g., AOL, Yahoo!, Lycos), affiliate marketing, viral marketing, and online promotions.

· Responsible for the company attaining net positive customer growth after over a year of zero or negative growth. Ensured customer acquisition targets were met by designing and implementing direct response programs through direct mail, print, radio, and telesales. Managed cross-functional teams, multiple advertising agencies (Devon Direct, FCB etc) and.

· Managed the Revolving Line of Credit product, which was growing at the annual rate of $700million. Contributed significantly to the growth of the Home Loan product line to reach the $1 billion mark. Managed annual budgets of $8 million. Managed call-center and direct mail agencies to achieve acquisition and growth goals.· For all products and tests.

Mba, Finance And Marketing

Bachelors, Business