Sonya Gilpin Email & Phone Number

London, ON, CA

• Manages a team of marketers with a key focus on building, executing, and reporting on omnichannel marketing and branding campaigns that effectively and efficiently generate sales leads at scale.
• Participates in annual business planning, and develops and maintains global marketing program calendar to provide transparency for, and create alignment with, key stakeholders.
• Works closely with Portfolio Managers and regional marketing teams to convert product value propositions into effective sales enablement materials.
• Directs marketing technology roadmap supporting customer (HCP, end-users) retention and acquisition capabilities, including implementation strategy and training to drive internal adoption and utility.
• Manages tradeshow opportunities on a global, regional and national level.
• Manages and maintains ongoing relationships with vendors, agencies, consultants and the media for communications initiatives and technology implementations.

-Plays a key role in advancing the Health Care (spin-off) global brand strategy, focused on the Oral Care Solutions Division and their products.-Partners across functional areas to drive value by managing reputation and trust, strengthen product brand health across the funnel, and drive ongoing relevance through portfolio optimization and.

• Develops and executes the integrated marketing strategies for three health care businesses: oral care, food safety, and separation and purification sciences.
• Collaborates with a team of subject matter experts in marketing, sales, science/education, and digital marketing (email, search, social, UX, etc.) to deploy online and offline programs that drive demand among end users.
• Monitors insights, KPIs, lead generation processes, and external market data to ensure relevancy and revenue growth.
• Socializes marketing program activities and results to stakeholders across the company to prioritize work, and educate on and scale program impact.

• Directs the division's integrated communications strategy, with a heavy focus on eCommerce and digital marketing
• Maintains a robust publication schedule for both owned and paid communication vehicles.
• Modernized the division’s trade show experience, including booth design, promotional strategy, contact acquisition and management.
• Builds relationships with global leaders to influence overarching communication strategies and ensure local relevance.
• Develops and deploys tools and processes to ensure brand consistency and enable key stakeholders both inside and outside the organization.

Corporate Marketing And Sales, 3M Canada

• Led strategy and operations of the 3M Science Centre, the organization's blog property serving the full depth and breadth of the company's industries and audiences.
• Drove social media strategy, governance and operations for all 3M Brand and iconic brand channels across platforms (Facebook, Twitter, LinkedIn, YouTube).
• Led integrated digital marketing strategy for the 3M brand, including thought leadership, content strategy, influencer marketing, and paid media strategy.
• Oversaw a team of seven experts creating, distributing and moderating demand generation content across the customer journeys within 12 key markets (B2B and B2C).
• Acted as an internal consultant to the Canadian marketing and sales organizations, helping to drive business outcomes through content strategy and distribution.

Industrial Business Group, 3M Canada

• Developed and managed integrated communications strategies for two of 3M Canada’s largest divisions, with a heavy focus on digital marketing and content strategy.
• Created and marketed a wide range of demand generation content - including articles, infographics, and videos - to key B2B audiences in manufacturing and construction.
• Built and deployed communications strategies to enable priority campaigns and product launches, including award-winning campaigns for 3M™ VHB™ Tapes Extreme Labs and the 3M™ Cubitron™ II Grind Like a Legend Contest.

• Teaches Communications Planning and Skills to students in the Communications and Public Relations post-graduate degree program.
• Designs and delivers effective curriculum covering the theory and practice of communications, with a focus on strategic communications planning and presentation and public speaking skills.
• Coordinates mutually-beneficial partnerships between students and community organizations to produce strategic communications plans that meet the organizations' business needs. Participating organizations have included.

• Developed and executed communications strategies to support the organization’s strategic scientific priorities and key project areas.
• Managed the public relations function, including engaging leaders, key influencers, media, and organizational partners.
• Developed and deployed communications materials, working closely with cross-functional subject matter experts from operational teams and external vendors as needed.
• Led corporate web redevelopment project, including UX research, content strategy, copywriting, and training.
• Led the first ever London Health Research Day, the largest student heath research conference of its kind in Ontario, hosting over 650 participants across fields of study.

Public Relations And Communications

Hon. Ba, Media, Information & Technoculture And Film Studies