Sonya Ives
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Sonya Ives Email & Phone Number

Sr. Director of Product Design, Guest Experience at Turo
Location: San Francisco Bay Area, United States 12 work roles 1 school
1 work email found @turo.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 86%

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Current company
Role
Sr. Director of Product Design, Guest Experience
Location
San Francisco Bay Area, United States
Company size

Who is Sonya Ives? Overview

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Quick answer

Sonya Ives is listed as Sr. Director of Product Design, Guest Experience at Turo, a with 1753 employees, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at turo.com and a matched LinkedIn profile for Sonya Ives.

Sonya Ives previously worked as Senior Director, Product Design at Turo and Product Design Director, Emerging Products and Coach Experiences at Betterup. Sonya Ives holds Honors Degree Bachelor Of Fine Arts (Bfa), Graphic Design; Minors In Computer Science, Asian Studies from Bowling Green State University.

Company email context

Email format at Turo

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{first_initial}{last}@turo.com
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Profile bio

About Sonya Ives

People-centric design leader driving positive impact and nurturing extraordinary teams at late-stage startups and public companies. Specializes in zero-to-one innovation, multi-sided marketplaces, and AI-powered platforms. Integrates a unique blend of user-centric design, qualitative and quantitative data, and business strategy practices into her approach. Believes hard work doesn’t have to feel hard, and that when teams thrive, businesses succeed.— The novella version —In my journey, I've had the joy of leading design, content, and UX research teams that tackle complex challenges, driving innovation and substantial business growth. I'm deeply committed to harnessing the power of design to create meaningful and tangible real-world impact, and believe that hard work is not equal to work feeling hard.I'm known for assembling and cultivating exceptional teams built on curiosity, levity, and trust. In these dynamic environments, we foster deep cross-functional collaboration, prioritize speed to learning, and consistently deliver high-craft, human-centered solutions guided by first principles and grounded in measurable data. I specialize in navigating the intricacies of multi-sided marketplaces, zero-to-one innovations, data-driven strategies, and AI-powered platforms. My background spans a wide range, from design agencies to hyper-growth and post-IPO tech companies, encompassing a wide array of areas including emerging tech, organizational leadership, behavioral psychology, motion, video, and advertising. These diverse experiences deeply influenced my distinctive approach to product design leadership. I integrate principles from each domain to up-level my teams' deliverables and enhance how their work aligns to broader company strategies.My mission is to live where data, design, and business strategy collide, empowering organizations to embark on agile transformations, creatively expand their services to capture new markets, and craft exceptional experiences that earn unwavering customer loyalty.

Current workplace

Sonya Ives's current company

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Turo
Turo
Sr. Director of Product Design, Guest Experience
California, United States
Website
Employees
1753
AeroLeads page
12 roles · 23 years

Sonya Ives work experience

A career timeline built from the work history available for this profile.

Sr. Director Of Product Design, Guest Experience

California, United States

Senior Director, Product Design

Current

San Francisco, California, United States

Apr 2024 - Present

Product Design Director, Emerging Products And Coach Experiences

San Francisco, California, United States

Leading our Emerging Products and Coach Platform design teams in service to helping people everywhere live with greater clarity, purpose, and passion.

Nov 2022 - Oct 2023

Head Of Product Design – Acting

Shepherding the product design, user research, and content team in advancing our mission to improve people's quality of life while our Design VP is on a planned leave of absence.

Aug 2022 - Nov 2022

Head Of Design, Pharmacy And Delivery Experiences

San Francisco, California, United States

2021 - Aug 2022

Head Of Eats Marketplace Design & Consumer Design Manager

San Francisco Bay Area

Led product design on Eats Marketplace's eight teams across Consumer, Courier, Merchant and Logistics—including Membership, Modalities, Predictions, Pricing and Demand Concentration. Directed and managed design on core Consumer pods responsible for new consumer experiences, customer lifecycle and post order (delivery experience).Shipped several successful cross-platform experiences from consumer big bets to merchant experience refreshes to new internal market management tools.

Aug 2018 - Jan 2021

Sr. Product Design Lead, Consumer Delivery Experience

San Francisco Bay Area

As lead product designer for the Eater Delivery Experience team, I owned every consumer touchpoint from the moment and Eater pushes the order button in cart until the delivery arrives at their doorstep. • Led the global redesign of Eats' end-to-end delivery experience, for web and mobile app. • Partnered with Product and Engineering leads to build a flexible, modular platform that enabled 5+ years (and counting) of extensive modality expansion and supports continual brand evolution.• Co-defined Eater delivery needs and design principles with UX Research, which guide product decisions for all delivery experiences.• Developed Delivery Experience long-term experience strategy and vision.

Oct 2017 - Aug 2018

Design Manager - Rider

San Francisco Bay Area

Managed a small, nimble team of product designers incubating experimental products and optimizing strategically imperative experiences.

Sep 2016 - Oct 2017

Senior Product Designer

San Francisco Bay Area

Design Lead for Rider on Social, Virality, and First Experience (FX).Shipped in late 2016: People are the new PlacesGetting from a to b is not just about where you are going, but with whom you are meeting up. Meeting friends for drinks? Use your friend's current location as your destination. Joining friends for a BBQ in the park? Skip the messy mapping and back and forth about exact location and Uber directly to where your friends are right now.On Rider Growth we use a symbiosis of analytics, design thinking, user research, and A/B testing to form, design and test hypothesis to continually improve rider experience both in-app and in auxiliary experiences. Instrumental in team road mapping and strategy from a hybrid UX/business perspective. Design work includes both leading and being an IC in UX research, prototyping, marketing strategy for product releases and UI design.

Oct 2013 - Sep 2016

Senior User Experience Designer

Work revolves heavily around web product and commerce, UI design, data visualization, brand identity and video. Extensive experience with Fortune 500 companies, start-ups and international clients.

Jun 2010 - Oct 2013

Design Intern

Unigraphics
2004 - 2007 ~3 yrs
Team & coworkers

Colleagues at Turo

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1 education record

Sonya Ives education

FAQ

Frequently asked questions about Sonya Ives

Quick answers generated from the profile data available on this page.

What company does Sonya Ives work for?

Sonya Ives works for Turo.

What is Sonya Ives's role at Turo?

Sonya Ives is listed as Sr. Director of Product Design, Guest Experience at Turo.

What is Sonya Ives's email address?

AeroLeads has found 1 work email signal at @turo.com for Sonya Ives at Turo.

Where is Sonya Ives based?

Sonya Ives is based in San Francisco Bay Area, United States while working with Turo.

What companies has Sonya Ives worked for?

Sonya Ives has worked for Turo, Betterup, Alto Pharmacy, Uber, and Communica.

Who are Sonya Ives's colleagues at Turo?

Sonya Ives's colleagues at Turo include Zoheb Alvi, Nour El Houda Amara, Armando R., Samantha Erickson, and Brandon Lopez.

How can I contact Sonya Ives?

You can use AeroLeads to view verified contact signals for Sonya Ives at Turo, including work email, phone, and LinkedIn data when available.

What schools did Sonya Ives attend?

Sonya Ives holds Honors Degree Bachelor Of Fine Arts (Bfa), Graphic Design; Minors In Computer Science, Asian Studies from Bowling Green State University.

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