Sonya Macmillan Email & Phone Number

I work closely with some amazing people to help companies around the globe create workplaces where everyone thrives. - Conceptualize and execute on multichannel campaigns across the prospect andcustomer lifecycle, ensuring the alignment of communications and messaging in allchannels- Manage content and updates for customer and internal touch points, document business processes, and provide sales support/enablement- Gather customer and market insights to inform outreach strategies, increase customerconversions, and generate more qualified leads- Identify the effectiveness and impact of current marketing initiatives with tracking andanalysis, and optimize accordingly- Communicate with senior leaders about marketing programs, strategies, and budgets- Manage marketing team members

Toronto, Canada Area

From events to emails and social too, I strategized, planned and created content for the industry leader in Sales Performance Management Software.- Launched, strategized, and managed Varicent's first podcast/LinkedIn Live series "What I Wish I Knew"- Project managed, storyboarded, and conceptualized video content for major events, advertising, social- Collaborated on scripting for major events with varying levels of the organization, including the executive team - From idea to execution, focused on creating strategic, creative, compelling content for blogs to social, and everything in between- Won a peer-nominated award as part of an awesome team working behind the scenes to pull off the SPM event of the year

I worked closely with a team of awesome people, strategizing, conceptualizing and bringing to life campaigns for various clients – from cars to sushi and lots of cool stuff in-between.

Toronto, Canada Area

I started off writing for one of Canada's largest catalogue programs. It was a quick education in writing headlines, feature-benefit copy quickly and accurately. I also worked on digital signage, online campaigns, OOH and in-store promotions.

Media Copywriting

Education record